Marketing Manager

PI Industries Ltd; Rajkot; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

PI Industries Ltd in India seeks a Marketing Manager for the Agri Input division, based at the Zonal Office. The role drives marketing activities for existing and new products, coordinating with Field sales and HO Marketing to establish PI products as preferred brands in the assigned zone.

Responsibilities include planning geographies, rolling out campaigns, launching pipeline products, training field staff, and tracking spend with MIS.

Qualifications

• B.Sc (Ag) or M.Sc (Agri) required; MBA desirable.
• 6–10 years of experience in the Agri input industry.
• 2–3 years in handling field marketing initiatives.
• Previous experience in field sales is desirable.

Responsibilities

• Achieve zonal marketing targets through planning and execution of demand generation activities with field staff.
• Implement product launches and promotions for pipeline products via field demonstrations and campaigns.
• Provide planning and execution support for roll-out of marketing initiatives to sales teams.
• Coordinate with HO Marketing and external agencies for promotional campaigns.
• Provide product training and resolve field staff queries.
• Monitor market feedback and report to Marketing HO and Product Managers.
• Track marketing expenses and ensure compliance with policies.
• Prepare reports on marketing initiatives and outcomes.

Skills

Marketing planning

Product & Agronomy Knowledge

Market Positioning

Campaign Activation

Training Enablement

MIS & Spend Control

Education

B.Sc (Ag)

M.Sc(Agri)

MBA desirable

Job description

Position Description

Business Division Agri Input

Department Marketing

Location: Zonal Office

Position Title Marketing Manager

Level J3-M2

Reporting To (Title) Zonal In charge ; Dotted line reporting to Head Marketing

Position Purpose

The role holder is responsible for driving marketing activities for existing products and new products , in coordination with the Field sales and HO Marketing in the assigned zone so that PI products are established as a preferred brand in the operating markets. The role holder is also responsible for market mapping for new geographies and pipeline products, resolution of marketing related queries and product training for field staff

Strategic Responsibilities

• Provide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits)
• Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives)
• Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity)
• Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies)

Operational Responsibilities

Field Promotional Support Activities

• Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)
• Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.
• Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs)
• Coordinate with the HO Marketing / External agencies (for example, co-marketing agencies, event management companies, ad agencies) for organizing promotion campaigns and other field marketing initiatives (For example, receiving brand material, proof reading of leaflets and approvals, distribution to the field sales)

Product Training Support Activities

• Support the Field sales staff in resolution of queries/ issues related to product, marketing initiatives, etc. (for example, product queries from farmers, damage control for any issues on field).
• Improve efficiency and effectiveness of field staff, through execution of planned training programs , in coordination with the Product Managers and HR (for example, product training, customer handling, dealer management)
• Provide inputs on Initiation and regulation of new system developments (for example, product related, sales process related)

Market Feedback

• Provide feedback to Marketing Head / Product Managers regarding activities undertaken (e.g. feedback / reaction on campaigns and promotional activities; opportunities for improvement, customer r queries)

Others

• Prepare and submit reports of marketing initiatives to the Zonal Sales In Charge & Marketing HO team, as per specified timelines (for example, roll out plan vs. actual, customer feedback and queries, effectiveness of campaigns, product / field training status)
• Ensure Compliance to statutory & organization policies including safety, health, environment & audit, in all marketing initiatives executed in the field.

Financial Responsibilities

• Track and monitor marketing expenses for the region / zone, and provide inputs to the Zonal in Charge and Head Marketing, as required (for example, plan vs. actual spend, unplanned expenditure, spend on special projects, benefits accrued thru marketing spend)

People Responsibilities

• Attend trainings on training needs identified or imparted by HR

Education Qualification

B.Sc (Ag)/M.Sc(Agri), MBA Desirable

Work Experience

• 6 to 10 years experience in Agri input industry
• 2 to 3 years experience in handling field marketing initiatives required.
• Previous experience of working in field sales is desirable

Industry to be Hired from

• Agri input / Agro Chemicals experience required

Functional Competencies

• Marketing Planning (A)
• Product & Agronomy Knowledge
• Market Positioning
• Campaign Activation
• Training Enablement
• MIS & Spend Control

Interaction Complexity and Team Work

Internal

• Zonal Incharges, Regional Incharges, Territory Incharges, Market Development Officers, Field assistants, Marketing HO team, Product Development team, Zonal HR.

As and when required

External

• Dealers, Distributors, Co-marketing agencies, Government agencies, Ad agencies, Printers, Event management companies

As and when required