zonal Head - Trade marketing - Exp from Building Material Industy only

Thema Corporate Services; Mumbai Suburban; Vor Ort; INR 2.202.643 - 3.524.229; Vollzeit

Zusammenfassung

A leading corporate services provider is seeking a Zonal Head - Trade Marketing with experience in the building material industry. The successful candidate will develop and implement trade marketing plans, manage budgets, and lead a marketing team to drive results. Responsibilities include designing loyalty programs, executing retail campaigns, and collaborating with sales teams to increase market visibility. This role requires frequent travel within the assigned zone.

Qualifikationen

• Experience in trade marketing within the building materials industry required.
• Ability to design and implement marketing programs based on sales objectives.
• Strong analytical and budget management skills.

Aufgaben

• Develop and implement zonal trade marketing plans.
• Design trade schemes and loyalty programs.
• Plan and execute retail activations and campaigns.
• Collaborate across functions for market insights.
• Monitor performance and report on KPIs.
• Lead and mentor the marketing team.
• Manage marketing budgets and travel frequently.

Kenntnisse

Trade marketing strategy development

Budget management

Team leadership

Market trend analysis

Retail activation

Performance monitoring

Jobbeschreibung

zonal Head - Trade Marketing (Experience from Building Material Industry only)

Develop and implement zonal trade marketing plans aligned with national strategies. Customize dealer and retailer programs based on local market trends and sales objectives. Plan and monitor trade promotional budgets and ROI in the zone. Drive increase and maintenance of display share. Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers (architects, masons, interior designers, contractors). Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays. Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints.

3. Schemes, Incentives & Loyalty Programs

• Design and implement trade schemes, cashback offers, product bundling, and loyalty programs.
• Track participation and impact, and coordinate with sales and finance for timely payouts.

4. Retail Activation & Campaigns

• Plan and execute zonal retail activations, roadshows, and influencer meets.
• Collaborate with local event agencies to execute BTL activities for footfall and brand visibility.
• Ensure branding at exhibitions, trade events, and dealer meets.

5. Cross-functional Collaboration

• Work closely with sales teams to gather market insights and boost trade engagement.
• Coordinate with supply chain and product teams for POS materials and training support.
• Provide feedback to the central marketing team on zonal requirements.

6. Performance Monitoring & Reporting

• Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
• Report on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

7. Team Management

• Handle team of Regional Marketing Incharges.
• Define and monitor team KPIs and performance.
• Lead, mentor, and groom the team effectively.

8. Budget Management

• Manage marketing budgets for assigned zones efficiently.
• Ensure timely invoice submission and monthly provisioning.

Travel Requirements:

• Frequent travel within the assigned zone to oversee execution and meet channel partners.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Sales, and Other

Industries

• Manufacturing, Building Construction, and Wholesale Building Materials

We’re focused on connecting opportunities with candidates and do not include extraneous site notices or prompts in the final listing.