Digital Marketing & Content Creator

KTCGroup; Dadri; On-site; INR 400,000 - 700,000; Full time

Job summary

KTCGroup is seeking a hands-on Digital Marketing & Content Creator in India who will craft engaging posts, stories, reels, and videos for Facebook, Instagram, LinkedIn, YouTube, and more. You’ll turn ideas into compelling content, write captions, and publish across platforms while adapting formats to each channel.

With 0–2 years in digital marketing or content creation, you’ll work quickly, manage multiple content needs, and support campaigns with creative assets and copy.

Qualifications

• 0–2 years hands-on experience in digital marketing and content creation.
• Proficient in creating Reels, posts, and short videos.
• Strong written English for captions and scripts.

Responsibilities

• Create original content for Facebook, Instagram, LinkedIn, YouTube and other platforms.
• Manage posting cadence and ensure consistency across pages.
• Research trends and generate fresh content ideas regularly.
• Design simple visuals using Canva and basic video editing for social assets.
• Engage with audience via comments, messages, and polls to drive interaction.
• Support campaigns with required creatives and copy for landing pages, emails, and CRM.
• Track content performance and report on reach, engagement, and views.

Skills

Digital marketing

Content creation

Video editing

Canva

CapCut

English writing

Social media management

Tools

Canva

CapCut

Premiere Pro

VN

Job description

Compensation: ₹4 LPA – ₹7 LPA (based on experience and execution capability)

Shift Timing: 6:00 PM – 3:00 AM IST (Focusing on U.S. market)

About the Role

We are looking for a hands‑on Digital Marketing & Content Creator who can take ideas and turn them into engaging content across Facebook, Instagram, LinkedIn, YouTube, and other relevant digital channels. This is a creation-and-execution role for someone who is comfortable writing, designing, recording, editing, publishing, and improving content on a regular basis.

The person will be responsible for developing day‑to‑day content such as posts, Stories, Reels, short‑form videos, YouTube videos, captions, hooks, visual creatives, campaign content, and audience‑engagement material. You should understand how content needs to change by platform and be able to convert business ideas, offers, customer questions, trends, and everyday brand activity into useful and interesting content.

Key Responsibilities

Content Creation & Storytelling

• Create original day‑to‑day content for Facebook, Instagram, LinkedIn, YouTube, and other digital platforms.
• Turn ideas, business updates, customer needs, offers, educational topics, and trends into posts, Stories, Reels, videos, carousels, and other engaging formats.
• Develop simple content concepts and storylines that give each piece of content a clear message rather than posting generic graphics.
• Write strong hooks, captions, headlines, calls‑to‑action, short scripts, descriptions, and supporting copy for social and video content.
• Create content that is informative, engaging, visually clear, and appropriate for the audience and platform.

Reels, Short‑Form Video & YouTube

• Plan, shoot, edit, and publish Reels and short‑form videos for Instagram, Facebook, and YouTube Shorts.
• Create longer‑form YouTube content when required, including basic scripting, recording coordination, editing, thumbnails, titles, descriptions, and publishing.
• Use mobile or desktop editing tools to add cuts, captions, subtitles, music, transitions, graphics, and other elements needed for polished social videos.
• Repurpose one idea into multiple formats—for example, turning a longer video into Reels, Stories, clips, posts, and LinkedIn content.
• Be comfortable appearing behind the camera, directing simple shoots, or coordinating with team members who appear in content.

Social Media Page Management

• Manage regular posting and publishing across Instagram, Facebook, LinkedIn, and YouTube.
• Maintain a practical content schedule so pages remain active and consistent without sacrificing relevance or quality.
• Publish Stories frequently and use them for updates, questions, polls, highlights, offers, behind‑the‑scenes content, and audience interaction.
• Ensure captions, hashtags, tags, links, thumbnails, formatting, and other publishing details are completed correctly.
• Keep brand pages organized and make sure older or outdated information is corrected when required.

Trend Research & Content Ideas

• Monitor social platforms for relevant trends, audio, formats, hooks, memes, video styles, and content patterns that can be adapted appropriately.
• Generate fresh content ideas continuously instead of waiting for a complete brief for every post.
• Follow competitor and industry content to understand what audiences are responding to without simply copying other pages.
• Identify recurring audience questions and convert them into useful posts, videos, FAQs, Stories, and educational content.

Design & Creative Production

• Create clean social graphics, carousels, Story layouts, thumbnails, promotional creatives, and simple digital assets using Canva or similar tools.
• Maintain consistent fonts, layouts, visual style, messaging, and overall presentation across platforms.
• Work with available photos, videos, screenshots, product/service information, and raw material to create publishable content.
• Perform basic photo and video editing and resize or adapt creative assets for different platform specifications.

Community Engagement & Audience Interaction

• Monitor comments, direct messages, mentions, and other social engagement and respond or elevate appropriately.
• Encourage audience interaction through questions, polls, Stories, calls‑to‑action, and conversational content.
• Identify useful customer feedback, recurring questions, and content opportunities from actual audience interactions.
• Maintain a professional, responsive, and consistent tone in public‑facing communication.

Digital Marketing & Campaign Support

• Support digital campaigns, promotions, launches, offers, and other marketing activities with the required content and creatives.
• Assist with basic Facebook and Instagram paid campaigns, including preparing creatives, copy, audiences, and performance inputs when required.
• Coordinate basic influencer, creator, or partnership outreach when relevant, including communication, content requirements, and follow‑up.
• Support landing‑page, website, email, or CRM content requirements when digital campaigns need supporting copy or creative assets.

Performance Tracking & Improvement

• Track practical content metrics such as reach, views, watch time, engagement, saves, shares, clicks, follower growth, and top‑performing content.
• Review which hooks, topics, formats, and videos are performing and use that information to improve future content.
• Test different content styles, posting times, captions, thumbnails, and calls‑to‑action instead of repeating the same format.
• Prepare simple performance summaries when required and be able to explain what worked, what did not, and what should be tried next.

Required Skills & Experience

• 0–2 years of hands‑on experience in digital marketing, social media content, content creation, video creation, or a closely related role.
• Strong practical understanding of Instagram, Facebook, LinkedIn, and YouTube content formats and publishing workflows.
• Hands‑on ability to create Reels, Stories, short videos, posts, carousels, captions, and basic promotional creatives.
• Working knowledge of Canva or similar design tools and at least one practical video‑editing tool such as CapCut, VN, Premiere Pro, or an equivalent.
• Good written English and the ability to write short, clear, engaging captions, hooks, scripts, and calls‑to‑action.
• Basic understanding of organic digital marketing and how content contributes to reach, engagement, traffic, leads, or customer action.
• Ability to work quickly, manage multiple content requirements, meet publishing timelines, and take ownership of execution.

Preferred / Good to Have

• Experience managing or growing a business, service, creator, or consumer‑facing social media page.
• Experience with basic Meta Ads, boosted posts, or other paid social campaigns.
• Experience creating and editing YouTube videos, thumbnails, Shorts, and platform descriptions.
• Experience with photography, mobile videography, voiceovers, on‑camera content, or coordinating simple content shoots.
• Basic familiarity with analytics tools, scheduling tools, CRM/email marketing platforms, or website content management.

What We Are Looking For

• A creator who can independently move from idea to finished content—not someone who only recommends what others should create.
• Someone who naturally thinks in stories, hooks, videos, visuals, and platform‑specific content formats.
• A person who pays attention to what is happening online and can quickly turn relevant ideas into usable content.
• Strong execution speed, consistency, ownership, creativity, and attention to detail.
• Comfort with feedback and the ability to revise content quickly without losing momentum.

Selection Process

Shortlisted candidates may be asked to share an existing portfolio or social media work and complete a short practical content task. The task may include creating a sample post, Story, Reel/video concept, caption, or simple content idea so we can evaluate actual execution ability rather than only theoretical knowledge.

This is a hands‑on content creation and digital execution role. Candidates who only plan or coordinate content, without personally creating, editing, and publishing it, may not be suitable for this position.