Marketing Manager

Amartex Group

Panchkula

On-site

INR 900,000 - 1,500,000

Full time

9 days ago

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Job summary

Amartex Industries Ltd. / Amartex Family Mart in Panchkula, Haryana, seeks an experienced Marketing Manager to lead integrated marketing across retail, FMCG, apparel and consumer categories.

The role will drive brand visibility, customer acquisition, store footfall, and sales through effective offline and digital campaigns. You will develop annual and campaign plans, manage store marketing, CRM initiatives, and analytics, while coordinating with agencies and internal teams to ensure timely

Qualifications

Graduate in Marketing, Business Administration or a related field.
MBA/PGDM in Marketing preferred.
7–12 years of relevant marketing experience.
Strong experience in retail/FMCG/apparel/consumer-facing businesses.
Experience in both offline retail marketing and digital marketing will be an advantage.
Strong analytical, communication and team-management skills.

Responsibilities

Develop annual, quarterly and monthly marketing plans aligned with business objectives.
Create marketing strategies for stores, products, categories and new store launches.
Plan campaigns to increase customer acquisition, retention and repeat purchases.
Conduct competitor and market analysis to identify new opportunities.
Plan and execute store-level marketing campaigns and promotional activities.
Drive customer footfall through local-area marketing, events, promotions and activation campaigns.
Develop marketing plans for new store openings and expansion.
Coordinate with Store Operations and Category Teams for promotional execution.
Monitor campaign effectiveness and store-wise marketing performance.
Manage digital marketing campaigns across platforms.
Coordinate SEO, social media, paid advertising, email/SMS/WhatsApp marketing and online promotions.
Develop content calendars and coordinate with creative/content teams.
Track digital campaign performance, leads, engagement and conversions.
Improve online brand visibility and customer engagement.
Maintain consistent brand communication across stores and digital channels.
Develop promotional communication, creatives, campaigns and brand materials.
Coordinate with agencies, designers, printers and other marketing vendors.
Ensure timely execution of branding, signage, POSM and promotional materials.
Plan festival, seasonal and category-specific campaigns.
Develop promotional concepts for sales events, offers and customer engagement programs.
Coordinate campaign execution from planning to post-campaign analysis.
Track campaign ROI and marketing expenditure.
Develop customer acquisition and retention initiatives.
Support loyalty programs and customer engagement activities.
Analyse customer behaviour, buying patterns and campaign response.
Work with CRM teams to improve repeat purchases and customer retention.
Prepare weekly and monthly marketing performance reports.
Monitor key metrics including Store Footfall, Customer Acquisition, Conversion, Sales Growth, Campaign ROI, Digital Engagement, Lead Generation, Customer Retention.
Analyse campaign results and recommend corrective actions.
Identify and manage marketing agencies, vendors and service providers.
Negotiate commercial terms and monitor vendor performance.
Ensure timely delivery and quality of marketing materials and services.
Control marketing expenses within approved budgets.
Lead and guide the marketing team.
Allocate responsibilities and monitor execution.
Set KRAs/KPIs and conduct performance reviews.
Coordinate with Sales, Merchandising, Purchase, Operations, HR and Management.

Skills

Retail marketing

FMCG marketing

Brand management

Store marketing

Digital marketing

CRM

Campaign management

Vendor management

Team leadership

Education

MBA/PGDM in Marketing

Bachelors in Marketing/Business

Job description

Marketing Manager Job Description

Company: Amartex Industries Ltd. / Amartex Family Mart
Location: Panchkula, Haryana
Department: Marketing
Position: Marketing Manager
Experience: 712 Years
Industry Preference: Retail / FMCG / Apparel / E-commerce / Consumer Retail
Employment Type: Full-time

Job Summary

We are looking for an experienced Marketing Manager to develop and execute integrated marketing strategies for Amartex Family Mart across retail, FMCG, apparel and consumer categories. The role will be responsible for increasing brand visibility, customer acquisition, store footfall, sales growth and customer engagement through effective offline and digital marketing initiatives.

Key Responsibilities

1. Marketing Strategy

Develop annual, quarterly and monthly marketing plans aligned with business objectives.
Create marketing strategies for stores, products, categories and new store launches.
Plan campaigns to increase customer acquisition, retention and repeat purchases.
Conduct competitor and market analysis to identify new opportunities.

2. Retail & Store Marketing

Plan and execute store-level marketing campaigns and promotional activities.
Drive customer footfall through local-area marketing, events, promotions and activation campaigns.
Develop marketing plans for new store openings and expansion.
Coordinate with Store Operations and Category Teams for promotional execution.
Monitor campaign effectiveness and store-wise marketing performance.

3. Digital Marketing

Manage digital marketing campaigns across relevant platforms.
Coordinate SEO, social media, paid advertising, email/SMS/WhatsApp marketing and online promotions.
Develop content calendars and coordinate with creative/content teams.
Track digital campaign performance, leads, engagement and conversions.
Improve online brand visibility and customer engagement.

4. Brand Management

Maintain consistent brand communication across stores and digital channels.
Develop promotional communication, creatives, campaigns and brand materials.
Coordinate with agencies, designers, printers and other marketing vendors.
Ensure timely execution of branding, signage, POSM and promotional materials.

5. Campaign & Promotion Management

Plan festival, seasonal and category-specific campaigns.
Develop promotional concepts for sales events, offers and customer engagement programs.
Coordinate campaign execution from planning to post-campaign analysis.
Track campaign ROI and marketing expenditure.

6. Customer Acquisition & CRM

Develop customer acquisition and retention initiatives.
Support loyalty programs and customer engagement activities.
Analyse customer behaviour, buying patterns and campaign response.
Work with CRM teams to improve repeat purchases and customer retention.

7. Marketing Analytics & Reporting

Prepare weekly and monthly marketing performance reports.
Monitor key metrics including:

Store Footfall
Customer Acquisition
Conversion
Sales Growth
Campaign ROI
Digital Engagement
Lead Generation
Customer Retention

Analyse campaign results and recommend corrective actions.

8. Vendor & Agency Management

Identify and manage marketing agencies, vendors and service providers.
Negotiate commercial terms and monitor vendor performance.
Ensure timely delivery and quality of marketing materials and services.
Control marketing expenses within approved budgets.

9. Team Management

Lead and guide the marketing team.
Allocate responsibilities and monitor execution.
Set KRAs/KPIs and conduct performance reviews.
Coordinate with Sales, Merchandising, Purchase, Operations, HR and Management.

Key Performance Indicators (KPIs)

Marketing-generated sales growth
Store footfall growth
Customer acquisition
Customer retention/repeat purchase
Campaign ROI
Marketing cost vs. budget
Digital reach and engagement
Lead generation and conversion
New store launch marketing effectiveness
Timely execution of campaigns
Brand visibility and market presence

Required Qualifications

Graduate in Marketing, Business Administration or a related field.
MBA/PGDM in Marketing preferred.
7–12 years of relevant marketing experience.
Strong experience in retail/FMCG/apparel/consumer-facing businesses
Experience in both offline retail marketing and digital marketing will be an advantage.
Strong analytical, communication and team-management skills.

Preferred Candidate Background

Candidates from companies/industries such as:

Preferred exposure to store marketing, local-area marketing, BTL activities, digital campaigns, customer acquisition and retail promotions.

Naukri Job Posting

Job Title: Marketing Manager – Retail / FMCG

Location: Panchkula, Haryana

Experience: 7–12 Years

Salary: As per experience and industry standards

Job Description:

Amartex Industries Ltd. / Amartex Family Mart is looking for an experienced Marketing Manager to lead marketing strategy and execution across our retail business.

The candidate will be responsible for brand building, store marketing, customer acquisition, digital marketing, promotional campaigns, new store launches, CRM, marketing analytics and agency/vendor management.

Key Skills: