Retail Marketing Executive

Keemti Gems Jewellery Retail Limited; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Keemti Gems Jewellery Retail Limited is seeking a Marketing professional to lead Retail, ATL/BTL, and store activation initiatives across Mumbai region. The role focuses on driving footfalls, brand consistency, and proactive community engagement.

You will coordinate end-to-end campaigns, launch events, and local partnerships with a strong emphasis on jewellery and luxury retail branding. A background in premium consumer brands is preferred, with 2–5 years of relevant experience.

Qualifications

• Graduate or postgraduate in Marketing or related field.
• 2–5 years of experience in Retail Marketing (ATL/BTL/Brand).
• Experience in Jewellery, Fashion, Luxury Retail, or premium brands preferred.
• Strong understanding of retail operations.

Responsibilities

• Coordinate ATL campaigns across print, radio, outdoor, cinema, and other media channels.
• Assist in media planning, campaign execution, and performance tracking.
• Ensure consistent brand messaging across all ATL communication.
• Coordinate with media agencies and partners for campaign implementation.
• Plan and execute customer engagement activities, exhibitions, roadshows, and promotional events.
• Organize festive campaigns, influencer activations, and lead-generation programs.
• Execute brand-building initiatives to increase customer acquisition and engagement.
• Coordinate promotional campaigns to drive store visits and sales conversions.
• Plan and execute end-to-end marketing for new store launches.
• Coordinate pre-launch, launch-day, and post-launch marketing initiatives.
• Develop store-specific marketing plans to maximize visibility and footfalls.
• Coordinate store branding, facade branding, signage, POSM, and in-store communication.
• Work closely with Visual Merchandising teams to ensure brand consistency across all stores.
• Coordinate store events, customer engagement programs, trunk shows, exhibitions, and festive celebrations.
• Coordinate with vendors, agencies, influencers for event execution.
• Measure event effectiveness and customer engagement outcomes.
• Collaborate with store managers for campaign execution and support sales initiatives.

Skills

Retail marketing

ATL/BTL marketing

Brand marketing

Jewellery sector experience

Retail operations knowledge

Education

Marketing degree

Job description

Key Responsibilities:

ATL Marketing

• Coordinate ATL campaigns across print, radio, outdoor, cinema, and other media channels.
• Assist in media planning, campaign execution, and performance tracking.
• Ensure consistent brand messaging across all ATL communication.
• Coordinate with media agencies and partners for campaign implementation.

BTL Marketing

• Plan and execute customer engagement activities, exhibitions, roadshows, andpromotional events.
• Organize festive campaigns, influencer activations, and lead-generation programs.
• Execute brand-building initiatives to increase customer acquisition and engagement.
• Coordinate promotional campaigns to drive store visits and sales conversions.

Retail Marketing

Store Launch Strategy & Execution

• Plan and execute end-to-end marketing activities for new store launches.
• Coordinate pre-launch, launch-day, and post-launch marketing initiatives.
• Develop store-specific marketing plans to maximize visibility and footfalls.

Store Branding & Visual Merchandising Coordination

• Coordinate store branding, faade branding, signage, POSM, and in-storecommunication.
• Work closely with Visual Merchandising teams to ensure brand consistency across allstores.
• Ensure timely deployment and maintenance of marketing collateral.

Store Activations & Events

• Conceptualize and execute store events, customer engagement programs, trunk shows, exhibitions, and festive celebrations.
• Coordinate with vendors, agencies, influencers, and local partners for event execution.
• Measure event effectiveness and customer engagement outcomes.

Store Coordination

• Collaborate closely with store managers and retail teams for campaign execution.
• Ensure marketing activities are implemented as planned across all stores.
• Provide marketing support for sales initiatives and seasonal promotions.

Hyperlocal Marketing Execution

• Develop and execute hyperlocal marketing initiatives to drive awareness and footfalls.
• Build partnerships with residential communities, corporates, clubs, premium salons,gyms, and local businesses.
• Organize lead-generation activities within store catchment areas.
• Monitor local competition and market trends to identify growth opportunities.

Desired profile:

• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 2 - 5 years of experience in Retail Marketing, ATL, BTL, or Brand Marketing.
• Experience in Jewellery, Fashion, Luxury Retail, Lifestyle, or Premium Consumer Brands preferred.
• Strong understanding of retail operations