Marketing Manager

Organic Plast; New Delhi; On-site; INR 400,000 - 700,000; Full time

Benefits offered by this job

Own laptop during probation

Official laptop after probation

Job summary

Organic Plast is seeking a proactive professional to drive B2B opportunities through online research, lead generation and targeted outreach. The role includes SEO, content optimization, and supporting digital marketing campaigns.

The candidate should have strong communication skills and the ability to identify corporate customers and decision-makers, with familiarity in Google tools and WordPress. Laptop required during probation.

Qualifications

• Knowledge of SEO, keyword research and website optimization.
• Strong internet research skills to identify companies and decision-makers.
• Excellent written and verbal communication and email etiquette.
• Understanding of B2B marketing, lead generation and sales processes.
• Familiarity with Google Analytics/GA tools is a plus.

Responsibilities

• Develop new B2B opportunities through online research and lead generation.
• Perform SEO activities to improve website visibility.
• Support digital marketing, website updates and campaign content.
• Identify corporate customers and potential distributors.
• Handle inquiries, emails, quotes and follow-ups to build relationships.
• Coordinate with customers and internal teams for timely order execution.
• Maintain lead databases and marketing reports using Excel/Sheets.
• Monitor marketing activities to improve online visibility and growth.
• Maintain records of leads and interactions.

Skills

SEO

Lead gen

B2B marketing

Email outreach

Google Analytics

Excel/Sheets

Content marketing

Education

Graduate or higher

Tools

Google Search Console

Google Analytics

Google Keyword Planner

WordPress

Job description

Role & responsibilities

• Develop new B2B business opportunities through online research, lead generation, market research and customer outreach.
• Perform SEO activities, including keyword research, on-page SEO, off-page SEO, content optimization and website visibility improvement.
• Support digital marketing activities, website updates, online campaigns and product-related marketing content.
• Identify potential corporate customers, distributors, decision-makers and new market opportunities.
• Handle customer inquiries, professional emails, calls, quotations and follow-ups to develop business relationships.
• Coordinate with customers and internal teams for smooth order execution and timely responses.
• Maintain lead databases, customer records, marketing reports and SEO performance data using Excel/Google Sheets.
• Monitor marketing activities and identify opportunities to improve online visibility, qualified leads and business growth.
• Maintain accurate records of leads, customer interactions, marketing activities, and sales follow-ups.

Preferred candidate profile

1. Graduate/Postgraduate in any discipline. Candidates with relevant digital marketing qualifications or certifications will be preferred.
2. Practical knowledge of SEO, search engine optimization, keyword research and website optimization.
3. Good internet research skills, with the ability to identify relevant companies, potential buyers and decision-makers.
4. Excellent verbal and written communication skills, including professional email correspondence and client handling.
5. Understanding of B2B marketing, lead generation, sales, customer follow-ups or business development.
6. Familiarity with Google Search Console, Google Analytics, Google Keyword Planner, WordPress or similar tools will be an advantage.
7. Working knowledge of MS Excel/Google Sheets and other computer-based business activities.
8. Proactive, organized and willing to learn, with the ability to work independently and handle responsibilities across marketing and business development.

Candidates with experience in either B2B marketing/business development or digital marketing/SEO are welcome to apply. The willingness and ability to contribute to both areas will be important.

Laptop Requirement: Candidates must have their own laptop during the initial probation period. The company will provide an official laptop after successful completion of probation.

Probation: An initial one-two month evaluation period will apply. Performance, practical skills and suitability for the role will be assessed during this period, and salary terms will be communicated before joining.

Gender: Male/Female candidates are welcome to apply.