Digital Marketing Executive – Fresher (B2B & B2C)

ThreatXIntel; Chennai; On-site; INR 167,000 - 234,000; Full time

Job summary

ThreatXIntel is seeking enthusiastic freshers to join our Digital Marketing team in Chennai. You will gain hands-on experience across B2B and B2C product marketing, social media management, digital advertising, SEO, content creation, and lead generation.

No prior professional experience is mandatory; comprehensive training and guidance will be provided to help you grow your skills and launch a successful marketing career.

Qualifications

• Basic understanding of digital marketing concepts.
• Familiarity with social media platforms and online advertising.
• Good written and verbal communication skills.
• Creativity, research, and analytical thinking.
• Knowledge of SEO, SEM, and online advertising basics.
• Proficiency in MS Excel, PowerPoint, and Canva.
• Willingness to learn and collaborate with teams.

Responsibilities

• Assist in planning and executing digital marketing campaigns for B2B and B2C products.
• Manage social media activities across LinkedIn, Instagram, Facebook, and YouTube.
• Support lead generation through LinkedIn, email marketing, and online research.
• Create, schedule, and publish engaging social media posts and promotional content.
• Assist with SEO, keyword research, and website optimization.
• Support Google Ads and Meta Ads campaigns under team guidance.
• Conduct competitor analysis and market research.
• Assist with email marketing and customer engagement campaigns.
• Track website traffic, campaign performance, and social media engagement.
• Prepare weekly and monthly marketing reports.
• Coordinate with sales and design teams to support marketing initiatives.

Skills

Digital marketing basics

Social media platforms

Written communication

Verbal communication

Creativity

Research skills

Analytical thinking

SEO basics

SEM basics

Online advertising basics

MS Excel

PowerPoint

Canva

Team collaboration

Education

Any graduate

MBA in Marketing (advantage)

Job description

We are looking for enthusiastic, creative, and motivated freshers to join our Digital Marketing team. You will gain hands-on experience in B2B and B2C product marketing, social media management, digital advertising, SEO, content creation, and lead generation.

No prior professional experience is mandatory. Training and guidance will be provided.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns for B2B and B2C products.
• Manage social media activities across LinkedIn, Instagram, Facebook, and YouTube.
• Support B2B lead generation through LinkedIn, email marketing, and online research.
• Create, schedule, and publish engaging social media posts and promotional content.
• Assist with SEO, keyword research, and website optimization.
• Support Google Ads and Meta Ads campaigns under team guidance.
• Conduct competitor analysis and market research.
• Assist with email marketing and customer engagement campaigns.
• Track website traffic, campaign performance, and social media engagement.
• Prepare weekly and monthly marketing reports.
• Coordinate with sales and design teams to support marketing initiatives.

Required Skills

• Basic understanding of digital marketing concepts.
• Familiarity with social media platforms.
• Good written and verbal communication skills.
• Creativity, research, and analytical skills.
• Basic knowledge of SEO, SEM, and online advertising.
• Familiarity with MS Excel, PowerPoint, and Canva.
• Willingness to learn and work collaboratively.

Educational Qualification

Any graduate, including BBA, B.Com, B.Sc, BCA, BA, or BE/B.Tech. An MBA in Marketing is an added advantage.

Preferred Skills

• Digital marketing certification or internship experience.
• Basic knowledge of Google Ads, Meta Ads, and Google Analytics.
• Understanding of B2B lead generation and B2C product promotion.
• Basic content writing, social media management, and email marketing skills.

What We Offer

• Practical exposure to B2B and B2C product marketing.
• Hands-on experience with SEO, Google Ads, Meta Ads, and social media campaigns.
• Opportunities to develop digital marketing and lead generation skills.
• Learning, professional development, and career growth opportunities.
• A supportive team environment with training and guidance.