Digital Marketing Lead

Si Nonna's; Mumbai City; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Si Nonnas in Mumbai is scaling from a 45+ store pizzeria chain into a pan-India, high-growth brand. We are looking for a strategic and results-driven Head Digital Marketing to lead our digital-first growth journey.

The role will own the end-to-end digital marketing mandate across Social Media & PR, Performance Marketing, CRM & Lifecycle Marketing, and Aggregator Business Marketing.

Qualifications

• The ideal candidate blends brand-building with data-driven performance marketing.
• Strong leadership and cross-functional collaboration capabilities.
• Experience in managing multi-location or pan-India campaigns is preferred.

Responsibilities

• Own end-to-end digital marketing strategy across Social Media, PR, Performance Marketing, CRM & Lifecycle, and Aggregator Marketing.
• Drive CAC, ROAS, CTR, conversion rates and other KPIs with budget discipline.
• Lead and develop a cross-functional digital marketing team and manage agencies.
• Oversee website performance for awareness, discovery, and brand experience.
• Partner with regional teams to launch and scale campaigns across markets.

Skills

Brand building

Growth marketing

Analytics

Leadership

Tools

Meta Ads

Google Ads

CRM tools

SEO

Job description

Si Nonnas is scaling from a 45+ store pizzeria chain into a pan-India, high-growth brand. We are looking for a strategic and results-driven Head Digital Marketing to lead our digital-first, digital-led growth journey.

The role will own the end-to-end digital marketing mandate across Social Media & PR, Performance Marketing, CRM & Lifecycle Marketing, and Aggregator Business Marketing.

The ideal candidate will combine strong brand-building capabilities with data-driven performance marketing expertise to drive customer acquisition, engagement, retention, and profitable growth across existing and new markets.

Role & responsibilities

1. Social Media, Brand & PR

• Develop and execute the social media strategy, content calendar, and platform mix to drive brand awareness, community engagement, and organic reach.
• Lead PR and brand communications, including media relations, brand visibility, and reactive communications.
• Build and scale creator and influencer partnerships to drive organic advocacy and word-of-mouth.
• Ensure consistency in brand voice and messaging across paid, owned, and earned media channels.
• Integrate high-performing organic content and PR initiatives into paid marketing campaigns.

2. Performance Marketing & Growth

• Own end-to-end performance marketing strategy and execution across Meta, Google, and aggregator/marketplace advertising platforms.
• Drive customer acquisition and new-store launch campaigns in collaboration with regional and new-store marketing teams.
• Define and monitor CAC, ROAS, CTR, conversion rates, reach, and other key performance indicators.
• Manage media budgets, campaign optimization, and performance marketing agencies.
• Develop data-led strategies to improve campaign efficiency, customer acquisition, and marketing ROI.
• Oversee website performance as an awareness and discovery channel, focusing on SEO, content, and brand experience.

3. CRM & Lifecycle Marketing

• Own CRM and lifecycle marketing strategy across the customer journey, from first-visit onboarding to repeat purchases and win-back campaigns.
• Build customer segmentation and personalization strategies to improve engagement and conversion.
• Partner with Performance Marketing and Aggregator Business teams to transition newly acquired customers into retention programs.
• Drive repeat purchase frequency, customer retention, and lifetime value (LTV).
• Track and improve key CRM metrics, including repeat rate, purchase frequency, customer engagement, and LTV.

4. Aggregator Business Zomato, Swiggy & Others

• Own the marketing relationship and growth agenda across food delivery and discovery platforms.
• Develop joint promotional and visibility strategies with aggregator account management teams.
• Optimize platform advertising spend, ratings, discoverability, and promotional investments.
• Drive incremental orders and profitable growth through platform-specific campaigns.
• Balance aggregator-led growth with direct-channel and in-store awareness to protect brand economics and customer relationships.

5. Team Leadership & Stakeholder Management

• Lead and develop a cross-functional digital marketing team spanning Social Media & PR, Performance Marketing, CRM & Lifecycle, and Aggregator Business.
• Manage external media-buying, creative, and PR agencies to deliver business and brand objectives.
• Partner with the Head of Marketing, regional teams, new-store marketing, and operations to execute integrated campaigns.
• Present performance reviews, budget updates, and strategic recommendations to senior leadership.
• Establish clear KPIs, operating rhythms, and accountability across all digital marketing functions.

Preferred candidate profile

• 1015 years of relevant experience in digital marketing, growth marketing, and brand building.
• Experience in QSR, restaurants, F&B, D2C, retail, or consumer businesses operating across multiple locations or markets.
• Strong expertise in Meta Ads, Google Ads, paid media strategy, campaign optimization, and marketing analytics.
• Demonstrated experience in social media strategy, influencer marketing, PR, and integrated brand communications.
• Hands-on understanding of CRM, customer segmentation, lifecycle automation, retention, and loyalty initiatives.
• Experience managing food aggregator platforms such as Zomato and Swiggy, including advertising, promotions, and visibility initiatives.
• Proven track record of managing marketing budgets and improving CAC, ROAS, retention, and customer lifetime value.
• Strong leadership, analytical, communication, and stakeholder management skills.
• Ability to balance long-term brand building with short-term business performance.