Marketing Lead

Jumbotail Technologies; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Jumbotail Technologies is seeking a hands-on marketing professional to drive store growth across Bengaluru and nearby catchment areas. You will lead door-to-door outreach, execute hyperlocal campaigns, and collaborate with Operations and Category teams to ensure smooth rollout of initiatives.

The role emphasizes team leadership, data-driven KPI tracking, and proactive consumer engagement to boost footfalls, active users, and recurring visits in a fast-paced, hyperlocal retail environment.

Qualifications

• 2+ years of marketing experience.
• Hands-on experience in BTL/ground-level marketing.
• Experience in door-to-door marketing and consumer outreach.
• Experience in managing an on-ground team.
• Strong consumer interaction and customer acquisition skills.

Responsibilities

• Drive store growth by increasing footfalls, active users, and repeat visits.
• Plan and execute BTL and hyperlocal marketing campaigns across store catchment areas.
• Conduct catchment and market surveys to identify potential consumers and understand local market opportunities.
• Drive door-to-door consumer outreach and engagement activities.
• Lead and manage the on-ground marketing team to achieve defined targets.
• Set team KPIs and regularly monitor team performance and productivity.
• Identify potential consumers within clusters and develop strategies for customer acquisition and engagement.
• Plan and execute campaigns, promotions, events, and consumer engagement activities.
• Monitor store-level performance and implement corrective marketing actions for underperforming stores.
• Work closely with Operations and Category teams to ensure smooth execution of marketing initiatives.
• Build strong community engagement and brand recall within J24 catchment areas.
• Identify opportunities for brand partnerships and marketing-led revenue generation.
• Take ownership of campaign execution and ensure marketing activities translate into measurable store performance improvements.

Skills

Marketing

BTL marketing

Door-to-door

Team management

Customer acquisition

Campaign planning

Job description

Role & responsibilities

• Drive store growth by increasing footfalls, active users, and repeat visits.
• Plan and execute BTL and hyperlocal marketing campaigns across store catchment areas.
• Conduct catchment and market surveys to identify potential consumers and understand local market opportunities.
• Drive door-to-door consumer outreach and engagement activities.
• Lead and manage the on-ground marketing team to achieve defined targets.
• Set team KPIs and regularly monitor team performance and productivity.
• Identify potential consumers within clusters and develop strategies for customer acquisition and engagement.
• Plan and execute campaigns, promotions, events, and consumer engagement activities.
• Monitor store-level performance and implement corrective marketing actions for underperforming stores.
• Work closely with Operations and Category teams to ensure smooth execution of marketing initiatives.
• Build strong community engagement and brand recall within J24 catchment areas.
• Identify opportunities for brand partnerships and marketing-led revenue generation.
• Take ownership of campaign execution and ensure marketing activities translate into measurable store performance improvements.

Preferred candidate profile

• Candidates with 2+ years of relevant marketing experience.
• Strong hands-on experience in BTL / ground-level marketing.
• Experience in door-to-door marketing and consumer outreach.
• Prior experience in managing an on-ground team.
• Strong skills in consumer interaction and customer acquisition.
• Experience in catchment surveys, market surveys, or consumer surveys.
• Ability to identify potential consumers and understand local market dynamics.
• Experience in planning and executing campaigns, promotions, and brand activation activities.
• Strong ability to track team performance and manage KPIs.
• Candidates who are proactive, energetic, ownership-driven, and strong in execution.
• Candidates comfortable working in a fast-paced, hyperlocal retail environment.