Marketing Manager

Gautam Modi Group; Mumbai; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Audi India is seeking a marketing leadership role focused on market research, budgeting, and end-to-end campaign execution for dealership marketing. The role emphasizes coordination with Sales, Service, CRM, and local media, and adherence to Audi India guidelines.

The position involves planning annual/quarterly/monthly marketing activities, defining team KPIs, and driving cost-efficient initiatives while managing vendor relationships and media outreach.

Qualifikationen

• Experience in market research and local segmentation.
• Ability to plan budgets and annual marketing calendars.
• Strong collaboration with sales, CRM, and media teams.

Aufgaben

• Market Research: conduct local customer segmentation and buyer value analysis to target dealership marketing.
• Marketing Planning & Budgeting: prepare annual, quarterly and monthly marketing plans and monthly media plan per Audi India guidelines.
• Marketing implementation: define KPIs, coordinate with Sales/Service/CRM to develop aligned campaigns, ensure branding and digital activations as per Audi standards.
• Marketing effectiveness monitoring: evaluate ROI and monitor department KPIs with periodic reviews.
• On board and adopt new initiatives to drive cost per lead via new channels and better execution methodologies.
• Measures (Reports): track marketing event payout, cost per lead, and other performance metrics as outlined by Audi India.

Jobbeschreibung

Primary Responsibilities:

• Market Research

  • Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy
  • Track and analyze competitor marketing initiatives to define an appropriate strategic response
  • Identification new and virgin territories to improve sales penetration in those region

• Marketing Planning & Budgeting

  • Prepare annual, quarterly and monthly marketing plans in line with dealership sales appendix
  • Prepare monthly media plan (branding, campaigns, marketing, and digital media marketing) as per Audi tactical and monthly customer offers
  • Communication planning and PR strategy with the local media in the territory of operation aligned with Audi India guidelines
  • Finalize marketing plan with dealership senior management in alignment with the sales plan and Audi India brand requirements, and upload plans monthly on SFDC
  • Acquire and maintain competitor price list and schemes on a monthly basis.

• Marketing implementation

  • Define marketing team KPIs in alignment with the dealership KPIs and manage appropriate cascading of KPIs across the marketing execution team
  • Coordinate closely with Sales, Service, and CRM teams to develop campaigns which are in line with the overall dealership sales, service, and customer relations strategy
  • Ensure execution of branding, campaign, marketing, digital marketing activations as per plan and as per defined Audi standards and CD/CI brand guidelines
  • Communication and PR implementation with the local media in the territory of operation aligned with Audi India guidelines
  • Manage procurement of new customer databases from various sources to design alternate channel outreach programs
  • Manage execution of alternate channel customer outreach programs through tele-calling, emails and SMS blasts in line with the monthly plans
  • Coordinate with media and event management companies towards effective execution of planned marketing and branding campaigns
  • Manage appropriate allocation of leads to the sales team and update customer database accordingly
  • Ensure customization of sales toolkit with updated marketing collaterals and manage distribution of the same to the showroom and sales team
  • Ensure execution of the annual brand events planned by Audi India as part of the Annual Sales Appendix
  • Manage inventory of all marketing collaterals such as brochures / catalogues / price lists etc.

• Marketing effectiveness monitoring

  • Manage continuous improvement of the marketing mix by evaluating marketing ROI of various activities and channels
  • Maintain and monitor marketing department KPIs and conduct periodic performance (target vs. achievement) review and analysis

• On board and adopt new initiatives to drive effective cost per lead by identifying new channels and better execution methodologies

  • Create an marketing team organization structure in alignment with the marketing planning and execution requirement
  • Manage timely disbursement of claims from Audi India for all the marketing initiatives
  • Manage relationship with key vendors, organizers, sponsors, customers and corporates for driving the dealership and Audi brand and business requirements.

• Measures (Reports):

  • Marketing Event Payout – As per Appendix
  • Total No of QL generated
  • Cost Per Lead
  • % of Job Cards opened attributed to Marketing Campaign
  • Trade-in Lead Source Target vs Achievement
  • No of Claims rejected from Audi India because of CD/CI standards deviation
  • New Initiatives implemented for the year approved by Audi- Digital etc.
  • SOP Audit - Telephone Enquiry Management, Maintaining Contact with Prospective Customer
  • % Audi Club Member to New Car sales
  • Marketing Department Attrition