Marketing Manager

UltraTech Cement; Mumbai; Presencial; INR 1 200 000 - 1 600 000; Tempo integral

Resumo da oferta

UltraTech Cement is seeking a marketing professional to develop and execute annual category marketing and GTM plans, translating insights into market activation and driving rollout across channels. You will lead packaging development, digital campaigns, and brand-building initiatives to support product launches.

The role emphasizes budget monitoring, ROI optimization, and collaboration with agencies, vendors, and cross-functional teams to deliver impactful campaigns and measurable results.

Responsabilidades

• Develop and execute annual category marketing and Go-To-Market (GTM) plans.
• Translate customer insights and value propositions into effective market activation strategies.
• Drive GTM rollout across channels through coordination with internal and external stakeholders.
• Lead packaging development and refresh projects, ensuring legal and technical compliance.
• Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
• Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
• Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
• Track competitor activities, market trends, and share key insights with stakeholders.
• Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
• Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
• Pilot and scale innovative media platforms and activation programs based on performance and business impact.

Descrição da oferta de emprego

• Develop and execute annual category marketing and Go-To-Market (GTM) plans.
• Translate customer insights and value propositions into effective market activation strategies.
• Drive GTM rollout across channels through coordination with internal and external stakeholders.
• Lead packaging development and refresh projects, ensuring legal and technical compliance.
• Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
• Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
• Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
• Track competitor activities, market trends, and share key insights with stakeholders.
• Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
• Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
• Pilot and scale innovative media platforms and activation programs based on performance and business impact.