Brand Manager

C Krishniah Chetty Group of Jewellers; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

C Krishniah Chetty Group of Jewellers in Bengaluru seeks a Brand Manager to shape and amplify our luxury jewelry brand across retail, digital, and social channels. You will develop strategy, oversee branding across platforms, and lead campaigns with marketing, design, and external partners.

You will rely on strong aesthetics, hands-on execution, and data-driven decisions, with a preference for candidates from luxury or premium brands.

Qualifications

• Bachelor's or higher in Marketing, Business, or related field.
• Proven brand management across offline and online channels.
• Strong social media management and digital marketing knowledge.
• Excellent analytical and data-interpretation skills.
• Creative thinker with strong aesthetics and brand storytelling.
• Excellent communication and leadership, cross-functional collaboration.
• Detail-oriented with strong quality control focus.

Responsibilities

• Develop and implement brand strategies across marketing and business goals.
• Maintain cross-platform brand oversight across locations, digital, and social media.
• Lead social media management, content creation, and analytics.
• Monitor brand touchpoints; enforce quality and consistency.
• Collaborate with marketing, design, product, and agencies; lead teams.
• Use analytics to track brand performance and inform tactics.
• Manage brand reputation and crisis response as needed.

Skills

Brand management

Social media management

Digital marketing

Analytical skills

Brand storytelling

Communication skills

Leadership

Quality control

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

Canva

Meta Business Suite

Google Business Profile

Scheduling tools

Job description

Role & responsibilities

• I. Brand Strategy Development: Develop and implement comprehensive brand strategies to support our marketing and business objectives. This includes market research, competitive analysis, brand positioning, and setting brand standards.
• II. Cross-Platform Brand Oversight: Ensure consistent brand presentation across all channels, including physical locations, digital platforms, and social media. This encompasses the visual identity, tone of voice, and overall brand experience.
• III. Social Media Management: Oversee the brand's social media strategy, including content creation, platform selection, engagement tactics, and analytics. Ensure that social media initiatives are aligned with the overall brand and marketing strategies.
• IV. Quality Control: Monitor all brand touchpoints to ensure the quality and consistency of brand messaging. Implement regular reviews and updates to branding materials as needed.
• V. Collaboration and Leadership: Work closely with marketing, design, product development, and external agencies to ensure brand objectives are integrated into all initiatives. Lead cross-functional teams to deliver on brand projects.
• VI. Analytics and Reporting: Utilize analytics tools to track brand performance across various platforms. Generate reports on brand metrics to inform strategies and adjust tactics as necessary.
• VII. Crisis Management: Act swiftly to manage any brand reputation issues, leveraging PR and communication strategies to maintain brand integrity.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field. A Master's degree is preferred.
• Proven experience in brand management, including both offline and online platforms.
• Strong understanding of social media management and digital marketing strategies.
• Excellent analytical skills and the ability to derive insights from data.
• Creative thinker with a strong sense of aesthetics and understanding of brand storytelling.
• Exceptional communication and leadership skills, with the ability to work collaboratively across departments.
• Detail-oriented with a strong focus on quality control.

Preferred candidate profile

• 3-5 years of experience in brand management, social media, digital marketing, or content strategy
• Prior experience in luxury retail, jewellery, fashion, beauty, or premium/lifestyle brands preferred
• Strong understanding of Instagram, Google, LinkedIn, YouTube, Twitter/X, Pinterest, and evolving digital platforms, with the agility to adapt to emerging tools, trends, and channels over time
• Working knowledge of tools such as Canva, Meta Business Suite, Google Business Profile, scheduling/publishing tools, and other content or marketing platforms
• Excellent aesthetic sense and understanding of luxury communication
• Strong project management and coordination skills
• Ability to manage multiple campaigns and timelines simultaneously
• Strong communication and presentation skills
• Highly proactive, organised, and detail-oriented
• Comfortable working across both strategic planning and hands-on execution as the scope of the role evolves with the brands growth