Marketing Manager

Kinetic Green Tonino Lamborghini; Pune District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Kinetic Green Tonino Lamborghini Pvt. Ltd. is seeking a Marketing Manager to drive luxury brand marketing, content creation, and digital campaigns.

The role emphasizes premium positioning, cross-channel storytelling, and coordinating with partners to deliver a consistent high-end brand experience. The ideal candidate has 4–5 years of experience in marketing or brand management, with hands-on content and digital marketing expertise in luxury or aspirational brands.

Qualifications

• Hands-on experience in content creation and digital marketing.
• Strong understanding of luxury and premium brand positioning.
• Experience in luxury/premium or aspirational brands preferred.
• Strong content creation and digital marketing skills essential.

Responsibilities

• Develop and execute marketing strategies for luxury positioning.
• Ensure brand identity, tone, and visual language consistency across platforms.
• Lead end-to-end content creation for digital and offline initiatives.
• Plan and manage digital marketing campaigns across Instagram, Facebook, LinkedIn, YouTube and Google.
• Manage social media calendars and premium storytelling content.
• Coordinate with agencies, photographers, and production partners.
• Drive premium customer engagement through brand campaigns and events.

Skills

Content creation

Digital marketing

Brand management

Social media management

Luxury brand positioning

Campaign planning

Analytics

Communication skills

Education

MBA in Marketing/Brand Management

Job description

JOB DESCRIPTION

Marketing Manager Luxury Brand

1. Position Details

Position: Marketing Manager
Company: Kinetic Green Tonino Lamborghini Pvt. Ltd.
Department: Marketing
Location: Head Office – Pune
Experience: 4–5 Years
Qualification: MBA – Marketing / Communications / Brand Management
Industry Preference: Luxury / Premium Brands, Automotive, Lifestyle, Luxury Retail, Hospitality or Consumer Premium Brands

2. Job Purpose

We are looking for a dynamic and creative Marketing Manager to drive the marketing and brand-building initiatives for Kinetic Green Tonino Lamborghini.

The ideal candidate will have hands-on experience in content creation and digital marketing, along with a strong understanding of luxury and premium brand positioning. The candidate will be responsible for developing compelling brand communication, managing digital platforms, creating engaging content, and ensuring a consistent premium brand experience across all consumer touchpoints.

Prior experience working with luxury / premium brands is strongly preferred and will be an important requirement for this role.

3. Key Responsibilities

A. Brand Management & Strategy

• Develop and execute marketing strategies aligned with the brand's luxury and premium positioning.
• Ensure consistency of brand identity, tone, visual language and communication across all platforms.
• Develop campaigns that strengthen brand awareness, desirability and premium perception.
• Conduct market and competitor analysis to identify emerging trends and opportunities.
• Support product launches, brand campaigns and premium customer engagement initiatives.

B. Content Creation & Brand Communication

• Take ownership of end-to-end content creation for digital and offline marketing initiatives.
• Develop creative concepts, campaign themes, social media content, brand stories and promotional communication.
• Coordinate with creative agencies, photographers, videographers and other external partners.
• Create and manage content calendars across social media and other digital platforms.
• Ensure all content reflects the luxury, sophistication and exclusivity of the brand.
• Support development of high-quality product photography, videos, reels, campaigns and other visual assets.

C. Digital Marketing

• Plan and execute digital marketing campaigns across relevant platforms.
• Manage and grow the brand's social media presence and digital visibility.
• Drive campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube and Google, as relevant.
• Monitor digital campaign performance, engagement, reach and conversion metrics.
• Coordinate with performance marketing agencies/partners and track campaign ROI.
• Identify new digital trends, platforms and content formats relevant to premium consumers.
• Support website content, SEO/SEM and digital brand initiatives.

D. Social Media Management

• Develop and execute the monthly social media calendar.
• Manage content planning, publishing and campaign execution.
• Monitor audience engagement, comments and brand sentiment.
• Develop premium storytelling formats to showcase products, lifestyle and brand experiences.
• Track social media analytics and prepare performance reports.

E. Campaign & Event Management

• Plan and execute brand campaigns, product launches, exhibitions and premium customer events.
• Coordinate with internal teams, agencies, vendors and event partners.
• Support dealer and customer engagement activities.
• Ensure all events and campaigns maintain the desired luxury brand experience.

F. Agency & Vendor Management

• Manage creative, digital, PR, media and production agencies.
• Develop creative briefs and campaign requirements.
• Review and ensure timely delivery of creative assets.
• Manage marketing vendors and ensure quality and cost effectiveness.

G. Market & Consumer Insights

• Understand premium customer behaviour, preferences and lifestyle trends.
• Track competitor activities and marketing strategies in the luxury and premium segment.
• Identify opportunities for new campaigns, partnerships and brand collaborations.
• Provide insights to management for improving brand visibility and customer engagement.

4. Required Qualification & Experience

Education:

• MBA / PGDM in Marketing, Brand Management, Communications or related specialization from a reputed institute.

Experience:

• 4–5 years of relevant experience in Marketing / Brand Management / Digital Marketing.
• Mandatory/strongly preferred: Experience working with luxury, premium or aspirational brands.
• Experience in automotive, luxury automotive, lifestyle, fashion, hospitality, luxury retail or premium consumer brands will be an advantage.
• Strong hands-on experience in content creation and digital marketing is essential.

5. Technical & Functional Skills

• Strong understanding of luxury brand marketing and positioning
• Digital marketing and social media management
• Content strategy and content creation
• Campaign planning and execution
• Social media analytics and digital performance metrics
• Google Ads / Meta Ads knowledge
• SEO/SEM fundamentals
• Marketing analytics and reporting
• Creative brief development
• Agency and vendor management
• MS Office / PowerPoint / Excel
• Familiarity with Canva, Adobe Creative Suite or similar creative tools will be an advantage

6. Key Competencies

• Strong creative and conceptual thinking
• Excellent storytelling and communication skills
• Strong understanding of premium customer mindset
• Attention to detail and aesthetics
• Brand-oriented approach
• Strong execution and project management skills
• Ability to work in a fast-paced environment
• Strong stakeholder and agency management skills
• Ability to balance creativity with business objectives

7. Key Performance Indicators (KPIs)

• Brand awareness and visibility
• Social media growth and engagement
• Digital campaign performance and ROIir
• Content quality and engagement
• Campaign execution and timely delivery
• Website and digital traffic growth
• Lead generation and conversion from marketing campaigns
• Successful execution of product launches and brand events
• Premium brand positioning and customer engagement