Marketing Manager

Kenko AI; Bengaluru; On-site; INR 450,000 - 700,000; Full time

Job summary

Kenko AI is seeking a Marketing Manager in Bengaluru with 1–3 years of experience in digital and local marketing. You will optimize GBP, run Google Ads, and enhance Instagram performance for US-based clients, while analyzing data to drive strategy.

You will collaborate with clients and internal teams, prepare performance reports, and identify opportunities to improve lead generation and conversions in a fast-paced environment.

Qualifications

• 1–3 years of experience in digital marketing, local SEO, or social media marketing.
• Strong understanding of Google Business Profile and Local SEO.
• Hands-on knowledge of Google Ads.
• Good understanding of Instagram optimization, content strategy, engagement, and organic outreach.
• Ability to analyze social media and marketing metrics and translate them into actionable recommendations.
• Excellent written and verbal communication skills.
• Comfortable interacting with US-based clients and presenting strategies and performance updates.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Strong ownership, problem-solving, and execution skills.

Responsibilities

• Manage and optimize Google Business Profiles to improve local visibility, rankings, engagement, and lead generation.
• Plan, execute, and monitor Google Ads campaigns.
• Optimize Instagram profiles and content strategy to improve engagement, reach, follower growth, and audience outreach.
• Identify content opportunities based on trends, audience behavior, competitor activity, and performance.
• Work on local marketing strategies including keywords, competitor analysis, reviews, content, and GBP optimization.
• Analyze campaign and channel performance and recommend actionable improvements.
• Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies.
• Prepare reports and clearly communicate performance, insights, and next steps.
• Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions.

Skills

Digital marketing

Local SEO

Social media marketing

Google Ads

Google Business Profile

Instagram optimization

Communication

Tools

Google Analytics

Google Search Console

Looker Studio

Job description

We are looking for a Marketing Manager with 1–3 years of experience in digital and local marketing, preferably working with businesses in the US market. The ideal candidate should have a strong understanding ofGoogle Business Profile (GBP),Google Ads, andInstagram optimization, along with excellent communication and analytical skills.

Key Responsibilities

• Manage and optimizeGoogle Business Profilesto improve local visibility, rankings, engagement, and lead generation.
• Plan, execute, and monitorGoogle Adscampaigns.
• OptimizeInstagramprofiles and content strategy to improve engagement, reach, follower growth, and audience outreach.
• Identify content opportunities based on trends, audience behavior, competitor activity, and performance.
• Work on local marketing strategies including keywords, competitor analysis, reviews, content, andGBPoptimization.
• Analyze campaign and channel performance and recommend actionable improvements.
• Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies.
• Prepare reports and clearly communicate performance, insights, and next steps.
• Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions.

Requirements

• 1–3 years of experience indigital marketing,local SEO,social media marketing, or a related domain.
• Strong understanding ofGoogle Business ProfileandLocal SEO.
• Hands‑on knowledge ofGoogle Ads.
• Good understanding ofInstagram optimization, content strategy, engagement, and organic outreach.
• Ability to analyze social media and marketing metrics and translate them into actionable recommendations.
• Excellent written and verbal communication skills.
• Comfortable interacting with US‑based clients and presenting strategies and performance updates.
• Ability to manage multiple accounts and priorities in a fast‑paced environment.
• Strong ownership, problem‑solving, and execution skills.

Good to Have

• Experience working with local or service‑based businesses in the US.
• Understanding ofSEO, website performance, conversion tracking, andUTM attribution.
• Familiarity withGoogle Analytics,Google Search Console,Looker Studio, or similar tools.