Marketing Manager

Narsee Monjee Institute of Management Studies (NMIMS); Mumbai; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

NMIMS is seeking an experienced Marketing Manager specializing in PR & Corporate Communications to elevate the University's institutional reputation and media presence across its campuses.

The role is strategic and stakeholder-facing, driving proactive PR, media relations, thought leadership, and crisis communications while partnering with schools and leadership to tell compelling stories of research, academics, and partnerships.

Qualifications

• MBA in Marketing or an equivalent qualification.
• Minimum 7 years of experience in PR, Corporate Communications, Reputation Management.
• Strong media relations and storytelling skills.

Responsibilities

• Lead the PR & Corporate Communications strategy aligned with institutional and brand priorities.
• Build relationships with national, business, education, regional and sector media.
• Drive high-quality earned media and strategic media opportunities.
• Develop leadership and spokesperson positioning through interviews and thought leadership.
• Identify stories around academics, research, faculty, partnerships and milestones.
• Partner with Schools and campuses to maintain a consistent communications agenda.
• Lead issues and crisis communication, including preparedness and reputation management.
• Manage the external PR partner for alignment and outcomes.
• Mentor the internal PR resource and establish an effective PR rhythm.
• Track media performance and translate insights into recommendations.

Skills

Media relations

Stakeholder management

Thought leadership

Crisis communications

Leadership mentoring

Storytelling

Brand reputation

External agencies management

Education

MBA in Marketing

Job description

Job Description:

Job Designation: Marketing Manager

Job Summary

NMIMS is looking for an experienced PR & Corporate Communications professional to lead and strengthen the University's institutional reputation and media presence.

This is a strategic, stakeholder-facing role responsible for driving proactive PR, corporate communications, media relations, leadership positioning and reputation management across NMIMS's diverse schools and campuses.

Department: Marketing & PR

Location: Mumbai

Reporting to: Director Marketing

Key Responsibilities

• Lead the PR & Corporate Communications strategy aligned with NMIMS's institutional and brand priorities.
• Build and nurture strong relationships with national, business, education, regional and sector-specific media.
• Drive high-quality earned media, proactive storytelling and strategic media opportunities.
• Develop and strengthen leadership and spokesperson positioning through interviews, expert commentary, authored articles and thought-leadership opportunities.
• Identify and amplify compelling stories around academics, research, innovation, faculty, student achievements, industry partnerships, rankings and institutional milestones.
• Partner with schools and campuses to create a strong and consistent institutional communications agenda.
• Lead issues and crisis communication, including preparedness, response and reputation management.
• Manage the University's external PR partner, ensuring strategic alignment, quality execution and measurable outcomes.
• Manage and mentor the existing internal PR resource and build an effective PR operating rhythm.
• Track media performance, share of voice, competitive intelligence and PR impact, and translate insights into actionable recommendations.
• Work closely with senior leadership and cross-functional stakeholders across the University.

Educational Qualifications

• Full-time MBA in Marketing or equivalent.

Professional Experience

• Minimum 7 years of experience in PR, Corporate Communications, Reputation Management or a related field.

Skills and Competencies

• Strong understanding of the Indian media ecosystem and established journalist relationships.
• Demonstrated experience in media relations, strategic PR and thought leadership.
• Experience working with senior leadership and managing multiple stakeholders.
• Strong experience in managing external PR agencies and driving accountability.
• Excellent written and verbal communication skills with strong storytelling ability.
• Ability to handle sensitive issues with maturity, discretion and sound judgement.
• Experience managing or mentoring a team.
• Prior experience in higher education, education, corporate, technology, BFSI, media or other reputation-sensitive sectors will be an advantage.

The Opportunity

• Join NMIMS and play a key role in shaping the University's institutional reputation, leadership visibility and communications narrative across India.
• If you are a strategic PR professional who can think beyond press releases, build powerful narratives and create meaningful conversations, we would like to hear from you.