Marketing Executive & out reach

IBMR; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IBMR Business School is seeking a dynamic marketing leader to drive branding, outreach, and promotional activities across digital and offline channels. The role focuses on strengthening IBMR's brand, generating student enquiries, and building partnerships with schools, corporates, and educational networks.

The candidate will oversee campaigns, content creation, events, and media activities while ensuring consistent IBMR branding and coordinating with Admissions, Academics, Placements and

Qualifications

• MBA/PGDM in Marketing or related field preferred.
• Experience in marketing, branding, and outreach for education sector preferred.
• Strong networking and stakeholder management.

Responsibilities

• Develop and execute marketing and branding strategies to enhance IBMR's visibility and reputation.
• Plan and implement student outreach and admission marketing campaigns across online and offline channels.
• Generate quality leads through digital campaigns, events, seminars, webinars, education fairs, school/college visits, and other outreach initiatives.
• Build and maintain relationships with schools, colleges, universities, corporates, education consultants, training organizations, and other relevant stakeholders.
• Coordinate with the Admissions Team to support lead generation, enquiry conversion, counselling and admissions targets.
• Manage institutional presence across social media, website, Google platforms, email marketing and other digital channels.
• Develop and coordinate marketing content including brochures, presentations, social media creatives, videos, newsletters, campaigns and promotional materials.
• Plan and execute brand activation activities, seminars, workshops, conferences, campus events and admission drives.
• Identify opportunities for collaborations, tie-ups, MoUs, industry interactions and academic partnerships.
• Conduct market research to understand competitor activities, student preferences, market trends and emerging opportunities.
• Monitor and report marketing performance, lead generation, campaign ROI, outreach activities and conversion metrics.
• Coordinate with creative agencies, digital marketing agencies, designers, media partners and other external vendors.
• Ensure consistent use of IBMR branding, messaging and communication standards across all platforms.
• Support PR, media relations, institutional achievements, student success stories, placement highlights and other brand-building initiatives.
• Represent IBMR Business School at education fairs, career events, corporate meetings and external outreach programmes.
• Maintain an updated database of schools, colleges, corporates, counsellors, partners and other outreach contacts.

Skills

Marketing & Branding

Communication skills

Digital Marketing

Social Media Marketing

Lead Generation

Campaign Management

Event & Activation Management

Content Marketing

Market Research

Negotiation & Networking

MS Office / Google Workspace

Education

MBA/PGDM in Marketing

Mass Communication

Public Relations

Business Administration

Job description

About the Role

IBMR Business School is looking for a dynamic, result-oriented professional to lead and execute marketing, branding, outreach, and promotional activities for the institution. The role will focus on strengthening IBMR's brand presence, generating student enquiries, building strategic partnerships, and increasing visibility across digital, offline, academic, corporate, and community platforms.

Key Responsibilities

• Develop and execute marketing and branding strategies to enhance IBMR Business School's visibility and reputation.
• Plan and implement student outreach and admission marketing campaigns across online and offline channels.
• Generate quality leads through digital campaigns, events, seminars, webinars, education fairs, school/college visits, and other outreach initiatives.
• Build and maintain relationships with schools, colleges, universities, corporates, education consultants, training organizations, and other relevant stakeholders.
• Coordinate with the Admissions Team to support lead generation, enquiry conversion, counselling and admissions targets.
• Manage institutional presence across social media, website, Google platforms, email marketing and other digital channels.
• Develop and coordinate marketing content including brochures, presentations, social media creatives, videos, newsletters, campaigns and promotional materials.
• Plan and execute brand activation activities, seminars, workshops, conferences, campus events and admission drives.
• Identify opportunities for collaborations, tie-ups, MoUs, industry interactions and academic partnerships.
• Conduct market research to understand competitor activities, student preferences, market trends and emerging opportunities.
• Monitor and report marketing performance, lead generation, campaign ROI, outreach activities and conversion metrics.
• Coordinate with creative agencies, digital marketing agencies, designers, media partners and other external vendors.
• Ensure consistent use of IBMR branding, messaging and communication standards across all platforms.
• Support PR, media relations, institutional achievements, student success stories, placement highlights and other brand-building initiatives.
• Represent IBMR Business School at education fairs, career events, corporate meetings and external outreach programmes.
• Maintain an updated database of schools, colleges, corporates, counsellors, partners and other outreach contacts.

Key Performance Areas (KPIs)

• Quality and volume of student enquiries/leads
• Admission lead conversion and campaign performance
• Brand visibility and digital reach
• Social media engagement and content performance
• Number of school/college/corporate outreach activities
• Strategic partnerships and collaborations
• Events, seminars and promotional campaigns executed
• Website and digital campaign performance
• Marketing ROI and cost-effective lead generation

Required Skills

• Strong Marketing & Branding knowledge
• Excellent communication and presentation skills
• Digital Marketing and Social Media Marketing
• Lead Generation and Campaign Management
• Institutional/College/University Marketing
• Business Development and Outreach
• Relationship Management
• Event & Activation Management
• Content Marketing and basic understanding of SEO/SEM
• Market Research and Competitor Analysis
• Strong negotiation and networking skills
• MS Office / Google Workspace

Educational Qualification

MBA/PGDM in Marketing, Mass Communication, Public Relations, Business Administration or a related field preferred.

Experience

28 years of experience in Marketing, Branding, Business Development, Education Marketing, Institutional Outreach, Admissions Marketing, Digital Marketing or a related field.

Experience in B-Schools, Higher Education, EdTech, Education Consulting, Corporate Training or related sectors will be an advantage.

Preferred Candidate Profile

• Target-oriented and proactive professional
• Strong networking and relationship-building ability
• Comfortable with field visits and external meetings
• Creative approach towards institutional branding and campaigns
• Ability to manage multiple campaigns and activities simultaneously
• Strong understanding of the education and higher-education market
• Willingness to travel locally for outreach activities
• Ability to work independently as well as coordinate with Admissions, Academics, Placements and Management teams