PR Manager

IdeateLab; Mumbai; Sur place; INR 1 200 000 - 2 200 000; Plein temps

Résumé du poste

IdeateLab in Mumbai is seeking a PR Manager to re-establish and elevate the agency’s positioning. You will create and execute innovative PR strategies, develop thought leadership content, and manage media relations to support a brand refresh.

You will craft press materials, collaborate with marketing to amplify PR on digital channels, and pursue speaking engagements to boost credibility. The role demands leadership, vision, and a proactive, edgy yet professional approach.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field.
• Minimum 5 years of proven PR management experience, preferably in an agency or transforming brand.
• Proven track record in campaigns that drive brand awareness and business growth.
• Exceptional written and verbal communication with strong storytelling skills.
• Strong media relations with a ready network or ability to build one quickly.
• Experience leveraging digital PR and social media for objectives.

Responsabilités

• Develop and implement a comprehensive PR strategy aligned with agency positioning.
• Lead thought leadership content (articles, blogs, white papers) and secure expert commentary.
• Build and maintain relationships with media, journalists, bloggers, and influencers.
• Craft press releases, media kits, and talking points for campaigns and milestones.
• Collaborate with marketing to amplify PR on website, LinkedIn, and Instagram.
• Seek speaking engagements and manage internal communications to leverage opportunities.
• Monitor PR coverage and report impact to refine strategies.

Connaissances

Strategic PR

Media relations

Content creation

Thought leadership

Digital PR

Messaging & storytelling

Project management

Formation

Bachelor’s degree in Public Relations, Communications, Marketing, Journalism

Outils

LinkedIn

Instagram

Description du poste

Job Description

PR Manager

Location: Mumbai

Job Brief

As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment.

Key Responsibilities

• Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning.
• Thought Leadership & Content Creation:
  • Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges.
  • Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms.
• Media & Influencer Relations:
  • Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions.
  • Proactively pitch stories, secure media coverage, and manage all media inquiries.
• Brand Narrative & Messaging:
  • Champion agency narrative across all external communications.
  • Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones.
• Digital PR & Social Media Amplification:
  • Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels.
  • Leverage digital PR tactics to enhance online visibility and engagement.
• Reputation Management & Credibility Building:
  • Seek speaking engagement opportunities at relevant industry events and conferences.
• Internal & Stakeholder Communication:
  • Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively.
  • Support communication efforts for client re-engagement and new business development.
• Performance Monitoring & Reporting:
  • Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives.
  • Use insights to refine strategies and improve effectiveness.

Qualifications & Experience

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.

• Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation.

• Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth.

• Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives.

• Strong media relations skills with an established network of contacts (or the proven ability to build them quickly).

• Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives.

• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail.

• Strategic thinker with a proactive, creative, and results-oriented mindset.

Desirable Attributes

• A genuine understanding of and enthusiasm for the agency’s positioning.

• Comfortable working with a young, energetic, and dynamic team.

• Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity.

• Experience in B2B PR and familiarity with the marketing/advertising agency landscape.

• A proactive problem-solver with a "can-do" attitude.