Marketing Manager

Capkon Group; Kozhikode district; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Capkon Group is seeking a dynamic Marketing Manager in Kerala to plan and execute creative campaigns for residential and commercial real estate projects. You will lead graphic design, digital marketing, branding, content creation and events, coordinating with Sales, IT and external agencies to deliver high-impact materials.

You will manage budgets, track ROI, optimize campaigns on Meta, Google, LinkedIn and SEO/SEM, and develop strategies to increase brand awareness and lead generation while

Qualifications

• Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication or related field.
• MBA in Marketing preferred.
• Certifications in Digital Marketing, Graphic Design or relevant IT applications will be an added advantage.
• 2-4 years of experience in marketing, branding or digital marketing.
• Prior experience in real estate, construction or property development preferred.
• Strong creative skills and good IT knowledge.
• Hands-on experience in creative software, AI tools and digital marketing platforms.

Responsibilities

• Plan and develop attractive marketing posters, brochures, banners, hoardings and promotional creatives.
• Oversee graphic design, video editing and creative content development.
• Coordinate with Sales, CRM, IT and Management teams.
• Plan and execute digital marketing campaigns across Meta, Google, LinkedIn and other platforms.
• Develop strategies to increase brand awareness, customer engagement and lead generation.
• Monitor advertising performance, campaign budgets and return on investment.
• Coordinate online and offline marketing activities for real estate projects.
• Maintain consistent branding across all marketing materials.
• Develop innovative concepts for project launches, promotional campaigns and corporate events.
• Plan promotional campaigns for new project launches, events and property exhibitions.
• Prepare monthly marketing performance reports and presentations.

Skills

Creative leadership

Branding knowledge

Digital marketing

Content creation

Project coordination

Team management

Analytics & ROI

Communication

Education

Bachelor's degree in Marketing

MBA in Marketing

Digital marketing certifications

Tools

Canva

Adobe Photoshop

Illustrator

Marketing automation tools

CRM software

SEO tools

Analytics platforms

Job description

Plan and develop attractive marketing posters, brochures, banners, hoardings and promotional creatives.

Oversee graphic design, video editing and creative content development.

Maintain consistent branding across all marketing materials.

Develop innovative concepts for project launches, promotional campaigns and corporate events.

Coordinate photography, videography, promotional reels and project presentations.

Ensure high-quality and timely delivery of creative materials.

Plan and execute digital marketing campaigns across Meta, Google, LinkedIn and other relevant platforms.

Develop strategies to increase brand awareness, customer engagement and lead generation.

Manage social media pages, content calendars and promotional activities.

Monitor advertising performance, campaign budgets and return on investment.

Implement SEO, SEM and other digital marketing strategies.

Coordinate online and offline marketing activities for real estate projects.

3. IT & Marketing Technology

Possess strong working knowledge of IT applications and modern marketing technologies.

Be proficient in Canva, Adobe Photoshop, Illustrator and other creative software.

Utilize AI-powered tools for content creation, creative design, video production and marketing automation.

Coordinate website updates, landing pages and digital marketing integrations.

Work with CRM software, lead management systems and marketing analytics tools.

Coordinate with the IT department for technical requirements and digital improvements.

Identify and implement new technologies to improve marketing efficiency.

4. Marketing Strategy & Project Promotions

Develop and execute marketing strategies for residential, commercial and township projects.

Plan promotional campaigns for new project launches, events and property exhibitions.

Conduct market research, competitor analysis and customer trend assessments.

Work closely with the Sales team to develop effective lead-generation strategies.

Create innovative campaigns to improve project visibility and customer enquiries.

5. Team Management & Coordination

Lead and coordinate graphic designers, digital marketers, content creators and external agencies.

Assign tasks, monitor deadlines and ensure timely delivery of creatives.

Coordinate with Sales, CRM, IT and Management teams.

Manage marketing budgets, vendor relationships and campaign expenses.

Prepare monthly marketing performance reports and presentations.

Required Skills

Strong creativity, visual branding and design knowledge.

Excellent understanding of graphic design and creative poster development.

Good technical knowledge of IT tools and marketing software.

Proficiency in digital marketing and social media advertising.

Knowledge of AI tools and marketing automation.

Strong communication, leadership and team management skills.

Ability to handle multiple projects and meet deadlines.

Analytical thinking and a results-driven approach.

Knowledge of real estate marketing and project promotions will be an advantage.

Educational Qualification

Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication or a related field.

MBA in Marketing preferred.

Certifications in Digital Marketing, Graphic Design or relevant IT applications will be an added advantage.

Preferred Candidate Profile

2-4 years of experience in marketing, branding or digital marketing.

Prior experience in real estate, construction or property development preferred.

Must have strong creative skills and good IT knowledge.

Hands-on experience in creative software, AI tools and digital marketing platforms.

Ability to independently conceptualize and execute marketing campaigns.

Strong leadership capabilities and the ability to coordinate with multiple departments.