Marketing Manager

Erekrut... Recruitment Made Easy; Karnal; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Erekrut... Recruitment Made Easy in Karnal, India seeks a Digital Marketing Manager to lead cross-channel campaigns, enhance brand visibility, generate leads, and boost conversions.

You will oversee social media, paid ads on Meta and Google, and content strategies, while applying data-driven optimizations. You will analyze performance metrics with Google Analytics and Ads Manager, collaborate with content teams, and report results to stakeholders.

Qualifications

• Proven experience in digital marketing, performance marketing, and campaign management.
• Hands-on expertise in Meta Ads and Google Ads.
• Strong understanding of lead generation, audience targeting, conversion optimization, and campaign ROI.
• Experience in social media management, content planning, and digital campaign execution.
• Knowledge of Google Analytics, conversion tracking, and SEO fundamentals.
• Strong analytical, communication, project management, and problem-solving skills.

Responsibilities

• Plan and manage digital marketing campaigns across multiple channels to improve brand visibility, engagement, and conversions.
• Identify business growth opportunities and implement innovative digital marketing initiatives.
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop content calendars and coordinate the creation of engaging posts, creatives, reels, and promotional campaigns.
• Monitor social media engagement, audience growth, brand visibility, and overall platform performance.
• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, and conversion tracking.
• Analyze campaign performance to improve return on investment (ROI) and reduce cost per lead (CPL).
• Develop and implement lead generation strategies through paid and organic marketing channels.
• Monitor lead quality, conversion rates, and campaign effectiveness while coordinating with the sales team to improve conversions.
• Plan and execute content marketing initiatives to support brand awareness and lead generation.
• Coordinate with content writers and graphic designers to develop high-quality marketing content.
• Implement SEO best practices to improve website visibility and organic traffic.
• Track and analyze marketing performance using Google Analytics, Google Ads, and Meta Ads Manager.
• Prepare regular performance reports covering leads, conversions, engagement, and advertising expenditure.
• Use data-driven insights to optimize marketing strategies and improve campaign outcomes.

Skills

Digital marketing

Performance marketing

Campaign management

Social media management

Lead generation

SEO fundamentals

Google Analytics

Google Ads

Meta Ads

Content planning

Tools

Google Tag Manager

Facebook Ads Manager

LinkedIn Ads

Job description

Job Title: Digital Marketing Manager

Job Overview

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms to improve brand visibility, audience engagement, lead generation, and conversions.

The role involves managing social media platforms, executing paid advertising campaigns, developing content strategies, implementing SEO best practices, and analyzing marketing performance to achieve business objectives.

Candidates with proven experience in digital marketing, performance advertising, campaign management, and lead generation will be preferred.

Key Responsibilities

• Plan and manage digital marketing campaigns across multiple channels to improve brand visibility, engagement, and conversions.
• Identify business growth opportunities and implement innovative digital marketing initiatives.
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop content calendars and coordinate the creation of engaging posts, creatives, reels, and promotional campaigns.
• Monitor social media engagement, audience growth, brand visibility, and overall platform performance.
• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, and conversion tracking.
• Analyze campaign performance to improve return on investment (ROI) and reduce cost per lead (CPL).
• Develop and implement lead generation strategies through paid and organic marketing channels.
• Monitor lead quality, conversion rates, and campaign effectiveness while coordinating with the sales team to improve conversions.
• Plan and execute content marketing initiatives to support brand awareness and lead generation.
• Coordinate with content writers and graphic designers to develop high-quality marketing content.
• Implement SEO best practices to improve website visibility and organic traffic.
• Track and analyze marketing performance using Google Analytics, Google Ads, and Meta Ads Manager.
• Prepare regular performance reports covering leads, conversions, engagement, and advertising expenditure.
• Use data-driven insights to optimize marketing strategies and improve campaign outcomes.

Candidate Profile

• Proven experience in digital marketing, performance marketing, and campaign management.
• Hands-on expertise in Meta Ads and Google Ads.
• Strong understanding of lead generation, audience targeting, conversion optimization, and campaign ROI.
• Experience in social media management, content planning, and digital campaign execution.
• Knowledge of Google Analytics, conversion tracking, and SEO fundamentals.
• Strong analytical, communication, project management, and problem-solving skills.
• Ability to manage multiple marketing campaigns and deliver measurable results.
• Results-driven professional with a strong understanding of digital marketing trends and best practices.
• Ability to independently plan, execute, monitor, and optimize marketing campaigns.
• Creative thinker with a data-driven approach to marketing decisions.
• Comfortable working in a fast-paced, growth-oriented environment.