Marketing Manager

Axestrack; Jaipur; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Professional development

Job summary

Axestrack is seeking a dynamic Marketing Manager to lead full-funnel marketing across key digital and offline touchpoints. Drive awareness, consideration, conversion, and loyalty through performance marketing and compelling storytelling.

You will own demand generation, email marketing, website optimization, social content, events, and analytics to accelerate pipeline and growth.

Qualifications

• Master's degree in Marketing, Communications, or related field.
• 2–5 years of work experience in social media management, marketing, or similar roles.
• Strong understanding of major social platforms (LinkedIn, Twitter).
• Excellent written and verbal communication skills; creative content mindset.

Responsibilities

• Lead multi-channel demand generation campaigns across LinkedIn, Google, Meta, and WhatsApp.
• Drive funnel-based marketing with focus on MQL/SQL metrics and ROAS.

Skills

Social media management

Marketing

Communication

Event management

Analytics

Education

Master's degree in Marketing, Communications, or related field

Tools

GA4

HubSpot

CRM systems

Ad dashboards

Job description

We are in the business of providing Digital Solutions to the Logistics and Transportation industry. Our growth story reflects the true spirit of an entrepreneurship model where like-minded people got together to create one of the leading - rms in the logistics Industry of India. We partner with our clients to provide end-to-end tailored Digital capabilities for building an Enterprise Digital Thread - starting from enabling basic telematics to providing Advance AI driven auto decision-making capabilities. Easily integrable with any existing platform, the solutions we design are developed to out perform.

Website: www.axestrack.com

Role Overview:

Axestrack is seeking a dynamic and strategic Marketing Manager to lead our full-funnel marketing efforts across all key digital and offline touchpoints. This role is perfect for someone who can blend performance marketing with brand storytelling, demand generation with retention, and strategic planning with day-to-day execution. You will be the growth engine driving awareness, consideration, conversion, and loyalty.

Key Responsibilities:

Demand Generation & Performance Marketing

• Own and execute multi-channel demand generation campaigns across LinkedIn, Google, Meta, WhatsApp.
• Design funnel-based performance strategies focused on lead gen, MQL, and SQL metrics.
• Drive SEO, SEM, and retargeting strategies to maximize inbound traffic and conversions.
• Own ad budgets and ROAS metrics across platforms.

Email & CRM Marketing

• Lead email drip and nurture campaigns, aligned with buyer personas and sales stages.
• Ensure compliance across CRM systems (HubSpot, Zoho, Salesforce, etc.) for clean, segmented, and actionable data.

Website & SEO

• Oversee all website content, UX improvements, and landing page optimization.
• Build and execute a strong organic content and keyword strategy for SEO growth.
• Coordinate web analytics via GA4, optimize based on insights.

Social Media & Content

• Lead content distribution across LinkedIn, YouTube, Twitter, Instagram.
• Manage creative and copywriting teams to deliver high-performing content.
• Develop monthly editorial calendars and campaign-specific asset plans.

Events, Webinars & Podcasts

• Plan and execute domestic and international events-owning pre-event, on-ground, and post-event strategy.
• Lead branded webinar and podcast series that position the company as a thought leader.
• Coordinate with speakers, partners, and operations for flawless execution.
• Create compelling sales collateral-decks, one-pagers, case studies, brochures.
• Align marketing and sales teams to drive pipeline acceleration.
• Ensure consistent brand identity across all touchpoints.

Analytics & Optimization

• Set KPIs, track campaign performance, and drive growth using GA4, HubSpot/CRM, and ad dashboards.
• Build executive dashboards for weekly/monthly reviews.
• Lead and mentor a cross-functional team of marketers, creatives, and analysts.
• Collaborate with product, growth, customer success, and leadership teams to drive unified GTM strategies.
• Manage agency partners and freelancers as needed.

Requirements:

• Master's degree in Marketing, Communications, or a related field.
• 2-5 years of work experience in social media management, marketing, or a similar role.
• Strong understanding of social media platforms, especially LinkedIn and Twitter.
• Excellent knowledge of paid marketing on Google and LinkedIn.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to produce engaging content.
• Strong organizational and event management skills.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and as part of a team in a fast-paced environment.

Why Axestrack:

• Opportunity to be a part of a rapidly growing company at the forefront of logistics transformation.
• Collaborative and inclusive work environment that values innovation and creativity.
• Competitive salary and benefits package.
• Continuous learning and professional development opportunities.