Marketing Manager

Alankaram; Indore District; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Alankaram is seeking a dynamic Marketing Head to lead our marketing strategy and drive growth for domestic and international markets. This senior role requires strategic leadership, brand stewardship, and deep expertise in luxury marketing across multiple channels.

You will oversee branding, digital marketing, PR, and budget management while guiding a high-performance team. Collaboration with sales, product development, and design is essential to align marketing with business goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with 3–5 years in a senior or leadership role, preferably in luxury, furniture, or lifestyle sectors.
• Proven track record of successful marketing strategy development and execution.
• Experience in both B2B and B2C marketing.
• Strong leadership skills with the ability to inspire and manage a team.
• Excellent communication, interpersonal, and analytical skills.
• Familiarity with CRM tools, marketing automation, and analytics platforms.
• Expertise in digital marketing, SEO/SEM, and content marketing.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals, including digital, print, and traditional media.
• Lead branding initiatives to enhance Alankaram’s presence in domestic and international luxury furniture markets.
• Create strategic marketing plans for product launches, including timelines, target audience identification, and multi-channel outreach.
• Oversee all digital marketing activities, including SEO/SEM, email campaigns, social media, and online advertising.
• Ensure a strong, engaging online presence through the company’s website and across social media platforms.
• Develop strategies to improve website traffic, customer engagement, and lead generation.
• Manage and mentor a marketing team to achieve performance goals, foster creativity, and enhance their professional development.
• Collaborate with the sales, product development, and design teams to ensure marketing efforts are aligned with business objectives.
• Liaise with external agencies, designers, and other vendors for creative content and campaign execution.
• Define and manage Alankaram’s brand positioning, ensuring it aligns with market trends, company vision, and customer expectations.
• Ensure consistency in messaging, brand voice, and visual identity across all marketing channels.
• Lead content creation strategies for PR, social media, website, blogs, and marketing collateral.
• Conduct market research to identify new opportunities, target segments, and understand customer needs.
• Analyze market trends, competitive landscape, and performance metrics to continuously optimize marketing strategies.
• Track ROI and KPIs to ensure marketing effectiveness and refine strategies where necessary.
• Lead PR efforts and establish relationships with key media outlets, industry influencers, and lifestyle platforms.
• Develop strategic partnerships with influencers, bloggers, and other stakeholders in the luxury design space.
• Manage the company’s presence at trade shows, exhibitions, and other promotional events.
• Work closely with the sales team to align marketing strategies with sales goals.
• Utilize customer feedback, sales data, and analytics to continuously enhance the customer journey and improve conversion rates.
• Develop and manage the annual marketing budget, ensuring optimal allocation of resources for maximum return on investment.
• Oversee spending on marketing initiatives, ensuring projects are executed within budgetary constraints.
• Increase in brand awareness and market share.
• Growth in lead generation and conversion rates.
• Successful execution of marketing campaigns within defined timelines and budget.
• Customer satisfaction and retention levels.

Skills

CRM tools

Marketing automation

Analytics platforms

SEO/SEM

Content marketing

Education

Bachelor’s or Master’s degree in Marketing/Business Administration

Tools

CRM tools

Marketing automation

Job description

We are seeking a dynamic and experienced Marketing Head to lead our marketing efforts at Alankaram. The ideal candidate will oversee the development and implementation of comprehensive marketing strategies to drive brand awareness, customer engagement, and business growth. This is a senior role that requires strategic thinking, creativity, and leadership in managing a team, with a focus on both domestic and international markets.

Key Responsibilities:

• Develop and execute the overall marketing strategy aligned with business goals, including digital, print, and traditional media.
• Lead branding initiatives to enhance Alankaram’s presence in domestic and international luxury furniture markets.
• Create strategic marketing plans for product launches, including timelines, target audience identification, and multi-channel outreach.

Digital Marketing & Online Presence:

• Oversee all digital marketing activities, including SEO/SEM, email campaigns, social media, and online advertising.
• Ensure a strong, engaging online presence through the company’s website and across social media platforms.
• Develop strategies to improve website traffic, customer engagement, and lead generation.
• Manage and mentor a marketing team to achieve performance goals, foster creativity, and enhance their professional development.
• Collaborate with the sales, product development, and design teams to ensure marketing efforts are aligned with business objectives.
• Liaise with external agencies, designers, and other vendors for creative content and campaign execution.

Brand Positioning & Identity:

• Define and manage Alankaram’s brand positioning, ensuring it aligns with market trends, company vision, and customer expectations.
• Ensure consistency in messaging, brand voice, and visual identity across all marketing channels.
• Lead content creation strategies for PR, social media, website, blogs, and marketing collateral.

Market Research & Insights:

• Conduct market research to identify new opportunities, target segments, and understand customer needs.
• Analyze market trends, competitive landscape, and performance metrics to continuously optimize marketing strategies.
• Track ROI and KPIs to ensure marketing effectiveness and refine strategies where necessary.

Public Relations & Partnerships:

• Lead PR efforts and establish relationships with key media outlets, industry influencers, and lifestyle platforms.
• Develop strategic partnerships with influencers, bloggers, and other stakeholders in the luxury design space.
• Manage the company’s presence at trade shows, exhibitions, and other promotional events.
• Work closely with the sales team to align marketing strategies with sales goals.
• Utilize customer feedback, sales data, and analytics to continuously enhance the customer journey and improve conversion rates.

Budget Management:

• Develop and manage the annual marketing budget, ensuring optimal allocation of resources for maximum return on investment.
• Oversee spending on marketing initiatives, ensuring projects are executed within budgetary constraints.

Key Performance Indicators (KPIs):

• Increase in brand awareness and market share.
• Growth in lead generation and conversion rates.
• Successful execution of marketing campaigns within defined timelines and budget.
• Customer satisfaction and retention levels.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with at least 3-5 years in a senior or leadership role, preferably in luxury, furniture, or lifestyle sectors.
• Proven track record of successful marketing strategy development and execution.
• Experience in both B2B and B2C marketing.
• Strong leadership skills with the ability to inspire and manage a team.
• Excellent communication, interpersonal, and analytical skills.
• Familiarity with CRM tools, marketing automation, and analytics platforms.
• Expertise in digital marketing, SEO/SEM, and content marketing.

Preferred Skills:

• Knowledge of the luxury furniture market, home décor, or similar industries.
• Experience in handling international markets and export marketing.
• Proficiency in managing relationships with external vendors and agencies.
• A creative mindset with a strategic approach to branding and positioning.