Digital Marketing Manager

Iaah - Its All About Home; Sector 10; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Iaah - Its All About Home is seeking an experienced Digital Marketing Manager with 8+ years in the furniture, interior, or retail industry. The role focuses on building and executing a comprehensive digital marketing strategy to boost brand visibility, website traffic, and e-commerce sales across Google Ads, Meta Ads, social media, and content marketing.

You will own performance marketing, SEO, lead generation, and analytics, driving measurable ROI while coordinating with sales, merchandising

Qualifications

• 8+ years of relevant Digital Marketing experience in Furniture/Interior/Retail industries.
• Strong hands-on experience across SEO, SEM, Google Ads, Meta Ads, social media and analytics.
• Proven ability to drive brand visibility, traffic, leads, and e-commerce sales.

Responsibilities

• Develop and execute the overall digital marketing strategy aligned with revenue objectives.
• Build annual and monthly digital marketing plans and campaign calendars.
• Identify new digital channels to increase brand visibility and customer acquisition.
• Manage digital marketing budgets and ensure optimum ROI.
• Plan paid campaigns across Google Ads and Meta Ads with optimization for lead gen and sales.
• Coordinate with e-commerce, sales and merchandising teams to boost conversions.

Skills

Digital Marketing Strategy

Performance Marketing

Google Ads / PPC

Meta Ads

SEO / SEM

Social Media Marketing

E-commerce Marketing

Lead Generation

Content Marketing

Google Analytics / GA4

Brand Building

Budget Management

Education

Graduate / MBA in Marketing, Digital Marketing, Business Administration or a related field

Job description

About the Role

We are looking for an experienced and performance-driven Digital Marketing Manager with 8+ years of relevant experience in the Furniture, Interior or Retail Industry.

The ideal candidate will be responsible for developing and executing the company's digital marketing strategy, driving brand visibility, website traffic, qualified leads, e-commerce sales and customer engagement across digital channels.

The candidate should have strong hands-on experience in SEO, SEM/PPC, Google Ads, Meta Ads, social media, content marketing, e-commerce marketing, analytics and performance marketing, preferably within the furniture industry.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned with business and revenue objectives.
• Build annual and monthly digital marketing plans and campaign calendars.
• Identify new digital channels and opportunities to increase brand visibility and customer acquisition.
• Develop strategies for both B2C and B2B digital marketing.
• Manage digital marketing budgets and ensure optimum ROI.

2. Performance Marketing

• Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and other relevant platforms.
• Manage campaigns for lead generation, website traffic, product sales, remarketing and brand awareness.
• Monitor CPC, CPL, CPA, ROAS, conversion rate and revenue contribution.
• Continuously optimize campaigns based on performance data.
• Develop remarketing and retargeting strategies to improve conversions.

3. SEO & Website Growth

• Develop and execute comprehensive SEO strategies for the company's website/e-commerce platform.
• Improve organic rankings, website traffic and search visibility.
• Conduct keyword research and competitor analysis.
• Coordinate technical SEO, on-page SEO and off-page SEO activities.
• Optimize product pages, category pages, landing pages and website content.
• Monitor Google Search Console, Google Analytics and SEO performance reports.

4. E-Commerce Marketing

• Drive online sales through the company's website and other e-commerce marketplaces.
• Develop digital campaigns for furniture, home furnishing and interior products.
• Plan promotional campaigns around festive seasons, new launches and sales events.
• Optimize product visibility and online conversion.
• Work closely with the e-commerce, sales and merchandising teams.
• Analyze customer journeys and identify opportunities to improve conversion rates.

5. Social Media Marketing

• Develop and manage the company's social media strategy.
• Manage platforms such as Instagram, Facebook, LinkedIn, YouTube and Pinterest as relevant to the business.
• Develop engaging content around furniture, interiors, home dcor, products and lifestyle.
• Plan monthly content calendars and campaigns.
• Monitor engagement, reach, followers and social media conversions.
• Build the brand's digital presence and community.

6. Content Marketing

• Develop content strategies aligned with brand and business objectives.
• Coordinate with designers, photographers, agencies and internal teams for content creation.
• Create campaigns around:
• Furniture collections
• New product launches
• Interior trends
• Home dcor
• Customer stories
• Showrooms
• Offers and promotions
• Ensure consistent brand communication across digital platforms.

7. Lead Generation

• Develop digital lead-generation strategies for B2B and B2C business.
• Generate qualified leads for showrooms, projects, architects, interior designers and direct customers.
• Build landing-page and campaign strategies for lead conversion.
• Work with the sales team to track lead quality and conversion.
• Monitor the complete digital lead funnel from acquisition to sales.

8. Analytics & Reporting

• Track and analyze digital marketing performance on a regular basis.
• Prepare weekly/monthly reports covering:
• Website traffic
• Leads
• Sales
• Conversion rate
• Campaign performance
• ROAS
• CAC
• Organic growth
• Social media performance
• Provide actionable insights to management.
• Use data to continuously improve digital marketing ROI.

9. Agency & Vendor Management

• Manage external digital marketing agencies, creative agencies, SEO agencies and other vendors.
• Define campaign objectives, deliverables and timelines.
• Monitor agency performance and ensure quality execution.
• Evaluate new digital platforms, tools and service providers.
• Negotiate commercial terms wherever required.

10. Brand & Market Development

• Strengthen the company's online brand positioning within the furniture and home furnishing market.
• Monitor competitors, market trends and customer behaviour.
• Identify emerging digital trends relevant to the furniture industry.
• Develop strategies to increase market share and customer engagement.
• Support offline marketing, showroom campaigns and business events through digital activation.

Key Skills Required

• Digital Marketing Strategy
• Performance Marketing
• Google Ads / PPC
• Meta Ads
• SEO / SEM
• Social Media Marketing
• E-commerce Marketing
• Lead Generation
• Content Marketing
• Google Analytics / GA4
• Google Search Console
• Conversion Rate Optimization
• Email Marketing
• Remarketing / Retargeting
• Marketing Analytics & Reporting
• Agency & Vendor Management
• Budget Management

Industry Experience Mandatory

8+ years of relevant Digital Marketing experience, with strong preference for candidates who have worked in:

• Furniture
• Home Furnishing
• Interior Design
• Home Dcor
• Modular Furniture
• Lifestyle Retail
• E-commerce
• Consumer Retail

Furniture industry experience is mandatory/preferred, with a strong understanding of furniture products, customer buying behaviour, showroom business, e-commerce and the interior/design ecosystem.

Key Performance Indicators (KPIs)

• Digital revenue growth
• Website traffic growth
• Qualified lead generation
• Lead-to-sale conversion
• E-commerce sales
• ROAS
• Cost per Lead / Customer Acquisition Cost
• Organic search growth
• Social media engagement
• Website conversion rate
• Brand visibility
• Digital marketing ROI

Education

Graduate / MBA in Marketing, Digital Marketing, Business Administration or a related field.

Relevant digital marketing certifications will be an added advantage.

Ideal Candidate

The ideal candidate should be a strategic and hands-on digital marketing professional who understands both brand building and performance marketing.

The candidate must be comfortable working in a target-driven environment and should be able to connect digital marketing activities directly with leads, sales, revenue and business growth.

Experience in the Furniture Industry with a strong understanding of retail, e-commerce and interior/home furnishing customers will be highly preferred.