Assistant Brand Manager

Vummidi Bangaru Jewellers (VBJ); Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Vummidi Bangaru Jewellers (VBJ) is seeking an Assistant Brand Manager to work closely with the luxury brand leadership team in developing and executing marketing initiatives for the launch and continued growth of a new luxury brand.

The role will support brand strategy, storytelling, campaigns, digital presence, PR and customer engagement, while ensuring initiatives are executed on time and within allocated budgets.

Qualifications

• 2–4 years in marketing within luxury, premium or creative environments.
• Experience in luxury retail, premium beauty or agency work with luxury clients.
• Strong storytelling and cross‑functional collaboration.

Responsibilities

• Support development and execution of the luxury brand marketing strategy.
• Assist in planning and executing brand launches, campaigns, events and activation.
• Develop compelling brand stories and marketing content aligned with luxury positioning.
• Coordinate with creative, media, PR and digital agencies.
• Support social media and digital marketing initiatives.
• Assist in PR activities, media interactions, influencer and brand ambassador initiatives.
• Work closely with Retail, Merchandising, Design and Visual Merchandising teams.
• Coordinate with external vendors and agencies to ensure timely execution.
• Track campaign timelines, budgets and deliverables.
• Monitor luxury market trends, consumer preferences and competitor activities.
• Contribute ideas that enhance brand desirability, customer experience and premium brand perception.

Skills

Brand marketing

Campaign planning

Digital marketing

Storytelling

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

We are looking for an Assistant Brand Manager to work closely with the luxury brand leadership team in developing and executing marketing initiatives for the launch and continued growth of a new luxury brand.

The role will support brand strategy, storytelling, campaigns, digital presence, PR and customer engagement, while ensuring initiatives are executed on time and within allocated budgets.

Key Responsibilities:

• Support the development and execution of the luxury brand marketing strategy.
• Assist in planning and executing brand launches, campaigns, events and activation.
• Develop compelling brand stories and marketing content aligned with luxury positioning.
• Coordinate with creative, media, PR and digital agencies.
• Support social media and digital marketing initiatives.
• Assist in PR activities, media interactions, influencer and brand ambassador initiatives.
• Work closely with Retail, Merchandising, Design and Visual Merchandising teams.
• Coordinate with external vendors and agencies to ensure timely execution.
• Track campaign timelines, budgets and deliverables.
• Monitor luxury market trends, consumer preferences and competitor activities.
• Contribute ideas that enhance brand desirability, customer experience and premium brand perception.

Candidate Profile:

Education:

• Bachelor's degree in Marketing, Communication, Media, Fashion Business or Fashion Communication.
• MBA preferred but not mandatory.

Behavioural Skills:

• Learning Mindset
• Accountability & Ownership
• Attention to Detail

Experience:

• 2-4 years of relevant marketing experience in creative, premium or luxury environments.
• Experience in one or more of the following sectors is preferred:
• Luxury Retail / Hospitality
• Premium Beauty / Lifestyle Brands
• Advertising / Creative Agencies handling Luxury Clients

Job Title: Assistant Brand Manager – Luxury

Job Function: Marketing