Marketing Manager

CredShields; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

CredShields is seeking a Marketing Manager to lead and scale marketing for CredShields One. You will collaborate with founders, product, sales, and design to build category awareness, generate pipeline, and drive growth across digital channels.

This hands-on role suits someone who understands modern B2B SaaS marketing and developer-focused products in a fast-moving cybersecurity startup. You will own content strategy, demand generation, and campaigns targeting CISOs, security teams, and

Qualifications

• 2-4 years in B2B SaaS, cybersecurity, developer tools, or technology marketing.
• Strong growth, content, and demand generation expertise.
• Excellent written and verbal communication for technical audiences.

Responsibilities

• Brand & positioning: strengthen CredShields One messaging and digital presence.
• Content & demand generation: own content across LinkedIn, web, emails, and newsletters; drive demand campaigns.
• Digital marketing & growth: optimize paid/organic campaigns and conversion funnels; monitor metrics.
• Social media & community: manage profiles and engage cybersecurity and startup communities.
• Cross-functional collaboration: work with product, engineering, and leadership to translate tech into customer value.

Skills

growth marketing

content marketing

demand generation

storytelling

campaign execution

Tools

HubSpot

Google Analytics

Canva

Notion

Job description

About CredShields

About CredShieldsCredShields is a cybersecurity company building AI-powered offensive security solutions for modernengineering teams. Our flagship platform, CredShields One, helps organizations continuouslyidentify, validate, and remediate security risks across applications, infrastructure, APIs, and codethrough intelligent automated testing and attack surface visibility.Trusted by fast-growing startups and enterprises alike, CredShields is redefining how securitytesting is performed faster, smarter, and continuously.

Role Overview

We are looking for a highly driven and creative Marketing Manager to lead and scale marketingefforts for CredShields One. This role is ideal for someone who understands modern B2B SaaSmarketing, cybersecurity positioning, developer-first products, and demand generation.You will work closely with founders, product, sales, and design teams to build category awareness,generate qualified pipeline, strengthen brand positioning, and drive growth across digital channels.This is a hands-on role for someone excited about building marketing in a fast-moving cybersecuritystartup environment.

Key Responsibilities

Brand & Positioning

• Develop and strengthen the positioning and messaging for CredShields One across digital channels.
• Create compelling narratives around AI-powered security testing, continuous pentesting, attack surface management, and DevSecOps workflows.
• Build thought leadership initiatives through blogs, reports, webinars, case studies, and founder-led content.
• Ensure consistent brand communication across websites, social media, campaigns, and sales collateral.

Content & Demand Generation

• Own and execute the content strategy across LinkedIn, X (Twitter), website, email campaigns, and newsletters.
• Create high-quality marketing content including blogs, landing pages, whitepapers, customer stories, and product explainers.
• Plan and execute demand generation campaigns targeting CISOs, security teams, engineering leaders, and startups.
• Marketing Executive/ Manager at CredShieldsCollaborate with sales teams to support lead nurturing and conversion initiatives.
• Drive organic growth through SEO-focused and product-led content strategies.

Digital Marketing & Growth

• Manage and optimize paid and organic marketing campaigns across relevant channels.
• Track campaign performance and improve conversion funnels across awareness, engagement, and lead generation stages.
• Support website optimization initiatives including messaging, user journeys, and conversion improvements.
• Analyze marketing metrics such as traffic, engagement, MQLs, CAC, and campaign ROI.

Social Media & Community

• Manage CredShields' social presence across LinkedIn, X, YouTube, and other relevant platforms.
• Build engagement with cybersecurity, startup, and developer communities.
• Coordinate webinars, virtual events, product launches, and ecosystem partnerships.
• Monitor industry trends and identify opportunities for brand visibility and strategic collaborations.

Cross-functional Collaboration

• Work closely with product, engineering, and leadership teams to translate technical capabilities into customer-facing value.
• Coordinate with designers, video editors, and external partners for campaign execution.
• Support PR, media outreach, and analyst relations initiatives when required.

Requirements

• 2-4 years of experience in B2B SaaS, cybersecurity, developer tools, or technology marketing.
• Strong understanding of growth marketing, content marketing, and demand generation.
• Excellent written and verbal communication skills.
• Experience creating marketing content for technical or enterprise audiences.
• Familiarity with LinkedIn marketing, SEO, email campaigns, webinars, and marketing analytics.
• Experience using tools such as HubSpot, Google Analytics, Canva, Notion, or similar platforms.
• Ability to work in a fast-paced startup environment with high ownership.
• Strong storytelling and campaign execution capabilities.

Bonus Points For

• Prior experience in cybersecurity, DevSecOps, offensive security, or developer tooling companies.
• Experience marketing AI-powered SaaS products.
• Exposure to startup ecosystems and founder-led growth.
• Experience managing webinars, reports, or technical content marketing.
• Understanding of application security, penetration testing, or cloud security concepts.

Why Join CredShields?

• Opportunity to build marketing for a category-defining cybersecurity platform.
• Work directly with founders and leadership on high-impact initiatives.
• Fast learning environment with significant ownership and visibility.
• Be part of a mission to modernize offensive security through AI and automation.