Digital Marketing Specialist

Metron Security LLC; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Metron Security is seeking a Digital Marketing Manager in Pune to accelerate brand awareness, audience engagement, lead generation, and business growth. You will blend smart tools, creativity, and technical curiosity to deliver meaningful business impact.

You will build a modern marketing stack, manage campaigns across LinkedIn, newsletters, and partnerships, and create content across blogs, videos, and thought leadership.

Qualifications

• 3+ years of digital marketing experience, preferably B2B SaaS or cybersecurity.
• Experience marketing to audiences in the United States mainly.
• Hands-on experience building and managing digital marketing systems, campaigns, and workflows.
• Strong writing, editing, and storytelling skills for technical and business audiences.

Responsibilities

• Build a modern marketing technology stack using SEO, analytics, automation, CRM, and AI-powered tools.
• Create scalable workflows for campaign execution, content distribution, lead nurturing, and reporting.
• Experiment with automation, personalization, audience segmentation, and data-driven growth initiatives.
• Use no-code tools and lightweight technical solutions to streamline processes and scale success.
• Measure performance and iterate on marketing systems to improve ROI.

Skills

Digital marketing

Lead generation

Campaign management

Analytics

Cross-functional collaboration

Tools

CRM

Marketing analytics tools

Content management tools

SEO

Email marketing tools

Job description

Help us take cybersecurity marketing to the next level.

Marketing is evolving rapidly with AI, and this role is about combining smart tools, creative ideas, technical curiosity, and strong marketing expertise to create meaningful business impact.

Metron Security has extensive experience working with world-class cybersecurity vendors across more than 400+ security applications and platforms. We are looking for someone who is not only interested in marketing, but is also motivated to build expertise in cybersecurity, collaborate with a global team, and help us develop a trusted and recognizable brand.

As our Digital Marketing Manager, you will play a key role in accelerating brand awareness, audience engagement, lead generation, and business growth.

About Metron Security

At Metron Security, we help leading cybersecurity companies make their products work better together. Our engineering teams build integrations for platforms such as Splunk, IBM QRadar, ServiceNow, CrowdStrike, Cybereason, and many others.

We bring the same mindset to marketing: collaborative, curious, technical, and always learning. Our developer-first culture encourages creativity, ownership, experimentation, and continuous improvement.

What You'll Be Doing

Build a Modern Digital Marketing Stack

• Build and manage a modern marketing technology stack using SEO, analytics, automation, CRM, and AI-powered tools.
• Create scalable workflows that improve campaign execution, content distribution, lead nurturing, and reporting.
• Experiment with automation, personalization, audience segmentation, and data-driven growth initiatives.
• Use basic scripts, no-code tools, and lightweight technical solutions to streamline processes.
• Continuously test, optimize, document, and scale successful marketing systems.

Create Engaging Content

• Lead content creation across blogs, social media, newsletters, videos, case studies, and thought-leadership pieces.
• Use AI tools and creative storytelling to make technical content clear, engaging, and shareable.
• Develop content that connects with cybersecurity professionals, vendors, product teams, and industry leaders.
• Work with internal subject-matter experts to turn technical knowledge into compelling marketing assets.

Grow Our Reach and Impact

• Plan and execute campaigns across LinkedIn, X, newsletters, search engines, partner channels, and industry platforms.
• Manage SEO, SEM, paid advertising, content syndication, retargeting, and digital experiments.
• Develop campaigns that support product launches, partnerships, company announcements, and business priorities.
• Explore new formats such as podcasts, webinars, online micro-events, community initiatives, and collaborative content.
• Improve lead nurturing and conversion funnels to support pipeline and revenue goals.

Engage the Cybersecurity Community

• Build and nurture relationships with cybersecurity vendors, influencers, communities, and ecosystem partners.
• Create opportunities for authentic engagement through partnerships, interviews, events, and co-created content.
• Help position Metron Security as a trusted voice and partner within the cybersecurity ecosystem.

Measure, Learn, and Improve

• Track campaign performance, website traffic, engagement, lead generation, conversion, pipeline contribution, and ROI.
• Build clear dashboards and share regular performance updates with internal stakeholders.
• Use analytics and AI-driven insights to refine strategies and scale what works.
• Stay current with emerging marketing tools, cybersecurity trends, AI developments, and digital best practices.

What We're Looking For

We would love to meet someone who is part strategist, part hands-on marketer, and fully comfortable turning insights and analytics into action.

• 3+ years of experience in digital marketing, preferably within B2B SaaS, enterprise technology, or cybersecurity.
• Experience marketing primarily to audiences in the United States.
• Hands-on experience building and managing digital marketing systems, campaigns, and workflows.
• Strong understanding of lead nurturing, funnel optimization, demand generation, and campaign performance.
• Knowledge of traditional digital marketing practices, along with curiosity and practical experience using AI-driven tools.
• Strong writing, editing, and storytelling skills, with the ability to communicate with both technical and business audiences.
• Ability to manage multiple projects, prioritize effectively, and work across teams.
• A genuine interest in cybersecurity and enthusiasm for working with a global team.
• A proactive, positive, and results-oriented approach.

Technical Skills

• Ability to use basic automation scripts, APIs, or no-code tools to improve marketing workflows.
• Experience with marketing analytics, CRM, SEO, email marketing, advertising, and content management tools.
• Understanding of cloud security, networking, endpoint security, SIEM, SOAR, or enterprise infrastructure is a strong advantage.

Bonus Points

• Experience working within the cybersecurity industry.
• Experience marketing technical products or services to engineering, security, or enterprise audiences.
• Creative design skills using Canva, Figma, Adobe Creative Cloud, or similar tools.
• Experience creating or editing short-form videos, webinars, podcasts, or visual content.
• Experience managing partnerships, communities, influencers, or co-marketing programs.

Your Impact

• Increase the visibility and recognition of the Metron Security brand.
• Build repeatable marketing systems that support long-term growth.
• Create campaigns that generate qualified engagement, leads, pipeline, and revenue opportunities.
• Help communicate Metron Security’s expertise across more than 400 cybersecurity applications and platforms.
• Strengthen our relationships with cybersecurity vendors, partners, and communities.

Why You'll Love Working With Us

• Work at the center of the cybersecurity ecosystem with world-class vendors and technologies.
• Join a fast-moving, growth-focused team where fresh ideas are encouraged.
• Have the freedom to experiment with creative campaigns, automation, AI tools, and technical growth ideas.
• Work with a global team that values creativity, ownership, collaboration, and trust.
• Enjoy a balanced work culture with no routine weekend work and only occasional evening calls.
• Help shape a brand that is recognized and respected across the cybersecurity industry.

Ready to Make an Impact?

At Metron Security, we are passionate about helping cybersecurity companies build and deliver better integrations. We need marketing that is just as smart, scalable, and impactful. If you are ready to create campaigns that turn insights into results - and want to grow with a team that values creativity, technology, and balance, we would love to hear from you.

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