Digital Marketing Specialist

Metron Security; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Work-life balance

Growth-focused team

Freedom to experiment with campaigns

Job summary

A tech-focused cybersecurity company in India is seeking a Digital Marketing Specialist to enhance its market presence. The role involves building a modern marketing stack, creating engaging content, and running innovative campaigns to connect with the cybersecurity community. Candidates should have 3-4+ years of digital marketing experience, particularly in B2B SaaS, and be skilled with analytics and marketing automation tools. Join a dynamic team with a culture of collaboration and creativity.

Qualifications

• 3-4+ years in digital marketing, particularly in B2B SaaS.
• Experience with ad-tech platforms and email marketing.
• Strong grasp of Google Analytics and similar tools.

Responsibilities

• Build a modern marketing stack combining SEO and AI tools.
• Lead content creation across various platforms.
• Run campaigns to grow the company's reach.

Skills

Digital marketing

SEO

Content creation

Analytics tools

Email marketing

Campaign management

Marketing automation

Tools

Google Analytics

Canva

Figma

Job description

Marketing is moving fast especially with AI changing the game and we're looking for a Digital Marketing Specialist who's excited to ride that wave with us. It's about mixing smart tools, creative ideas, and data-driven thinking to help Metron stand out in the world of cybersecurity. We work with some of the biggest names in the industry and have hands‑on experience across 400+ security apps and platforms. If you're curious about tech, love experimenting, and want to help shape a trusted, recognizable brand in cybersecurity, we'd love to meet you.

At Metron Security, we help top cybersecurity companies make their tools work better together. Our engineering team builds integrations for platforms like Splunk, IBM QRadar, ServiceNow, CrowdStrike, and Cybereason, and we bring that same energy to marketing.

The Candidate Will Have Responsibilities Across The Following Functions

Build a modern marketing stack

• Combine SEO, automation, and AI-powered tools to make our marketing smarter and more scalable.
• Experiment with personalization, data‑driven insights, and light automation scripts to unlock growth hacks.
• Continuously test, optimize, and fine‑tune for efficiency.

Create And Share Great Content

• Lead content across blogs, social posts, videos, and thought‑leadership pieces.
• Use AI and storytelling to make technical topics engaging and shareable.
• Make sure our content connects with cybersecurity pros, vendors, and industry leaders.

Grow Our Reach And Impact

• Run campaigns across LinkedIn, X/Twitter, newsletters, and partner channels.
• Drive SEO, paid ads, and creative experiments to reach new audiences.
• Explore fresh formats such as podcasts, micro‑events, and co‑created content.

Engage The Cybersecurity Community

• Build relationships with influencers, vendors, and security communities.
• Create opportunities for authentic engagement and position Metron as a trusted voice.

Measure, Learn, And Improve

• Track performance across channels with clear metrics.
• Use analytics and AI to refine strategies and scale what works.

Why You'll Love Working With Us

• No weekend grind—just the occasional evening call.
• Work at the center of the cybersecurity ecosystem with world‑class vendors and tech.
• A fast‑moving, growth‑focused team where fresh ideas are welcome.
• Freedom to experiment with creative campaigns, automation, and new tools.
• A culture built on trust, collaboration, and balance.

Requirements

• 3-4+ years in digital marketing (B2B SaaS or enterprise experience, especially US‑focused, is a big plus).
• Hands‑on experience with ad‑tech platforms, email marketing, webinars, and marketing automation systems.
• Strong grasp of analytics tools such as Google Analytics, Google Search Console, Google Ads, or similar.
• Skilled at writing and editing content that simplifies complex topics.
• Knows how to nurture leads and optimize funnels.
• Curious about AI‑driven marketing and new digital tools.
• Solid communicator who's comfortable juggling multiple projects.
• Experience running campaigns on Google Ads, Bing Ads, or social ad platforms.
• Familiar with marketing automation platforms and growth tools.
• Light technical skills: basic HTML/CSS, or ability to write simple automation scripts (Python, JavaScript, or no‑code).
• Experience with competitor‑analysis tools like Ahrefs, Moz, DeepCrawl, or Semrush.
• Creative design chops with Canva, Figma, or Adobe.

This job was posted by Mala Singh from Metron Security.