Marketing Manager

Sociotech Systems Pvt Ltd.; Hyderabad; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Bonuses

Health Insurance

Professional development budget

Flexible/Remote work options

Career growth

Collaborative environment

Access to marketing tools

Job summary

Sociotech Systems Pvt Ltd. is seeking a dynamic Marketing Manager in Hyderabad to lead marketing initiatives, build brand growth, and drive qualified leads. You will develop robust strategies spanning digital and traditional channels, manage budgets, and mentor a growing team.

The role requires 5–7 years of marketing experience with a track record in B2B tech marketing, strong analytical skills, and proficiency in marketing automation and CRM tools. Flexible work options are available.

Qualifications

• 5-7 years of progressive marketing experience, with at least 2 years in a management role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and best practices.
• Experience with marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills.
• Strong analytical skills with data-driven decision making.
• Experience managing budgets and demonstrating ROI on marketing investments.
• Ability to work in a fast-paced environment and manage multiple projects.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals and objectives.
• Lead brand management initiatives to ensure consistent messaging across all touchpoints.
• Manage and optimize multi-channel marketing campaigns including digital, social media, email, and content marketing.
• Oversee the creation of compelling marketing content, including blog posts, whitepapers, case studies, and sales collateral.
• Analyze market trends, competitor activities, and customer insights to identify opportunities.
• Manage marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with sales team to develop lead generation and nurturing strategies.
• Build and mentor a high-performing marketing team.
• Measure and report on marketing performance metrics and KPIs.
• Develop strategic partnerships and manage relationships with external agencies and vendors.
• Plan and execute events, webinars, and trade show participation.
• Drive SEO/SEM strategies to improve online visibility and organic traffic.

Skills

Digital Marketing

SEO/SEM

Google Analytics

Social Media Marketing

Email Marketing

Content Marketing

Marketing Automation

PPC Campaigns

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

HubSpot

Salesforce

Adobe Creative Suite

Google Ads

Facebook Business

LinkedIn Campaign Manager

Mailchimp

Job description

Drive Brand Growth and Market Leadership

Position Overview

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. As a key member of our leadership team, you will develop and execute comprehensive marketing strategies that elevate our brand presence, generate qualified leads, and support business objectives. This role requires a creative thinker with strong analytical skills and proven experience in both digital and traditional marketing channels.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals and objectives
• Lead brand management initiatives to ensure consistent messaging across all touchpoints
• Manage and optimize multi-channel marketing campaigns including digital, social media, email, and content marketing
• Oversee the creation of compelling marketing content, including blog posts, whitepapers, case studies, and sales collateral
• Analyze market trends, competitor activities, and customer insights to identify opportunities
• Manage marketing budget and allocate resources effectively to maximize ROI
• Collaborate with sales team to develop lead generation and nurturing strategies
• Build and mentor a high-performing marketing team
• Measure and report on marketing performance metrics and KPIs
• Develop strategic partnerships and manage relationships with external agencies and vendors
• Plan and execute events, webinars, and trade show participation
• Drive SEO/SEM strategies to improve online visibility and organic traffic

Required Skills & Expertise

Digital Marketing

SEO/SEM Google Analytics Social Media Marketing Email Marketing Content Marketing Marketing Automation PPC Campaigns

Tools & Platforms HubSpot Salesforce Adobe Creative Suite Google Ads Facebook Business LinkedIn Campaign Manager Mailchimp

Strategic Skills Brand Management Market Research Competitive Analysis Product Marketing Campaign Strategy Budget Management ROI Analysis

Leadership & Soft Skills Team Leadership Project Management Communication Presentation Skills Creative Thinking Data Analysis Problem Solving

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 5-7 years of progressive marketing experience, with at least 2 years in a management role
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels and best practices
• Experience with marketing automation platforms and CRM systems
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience managing budgets and demonstrating ROI on marketing investments
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Experience in B2B marketing, preferably in technology or software industry

Preferred Qualifications

• MBA or Master's degree in Marketing or related field
• Professional certifications (Google Analytics, HubSpot, Facebook Blueprint)
• Experience with Account-Based Marketing (ABM) strategies
• Knowledge of marketing compliance and data privacy regulations
• Experience in international marketing and global brand management
• Published articles or speaking experience at industry events
• Experience with video marketing and multimedia content creation
• Proficiency in marketing analytics and attribution modeling

What We Offer

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Professional development budget for courses and conferences
• Flexible working arrangements and remote work options
• Opportunity to shape the marketing strategy of a growing company
• Collaborative and innovative work environment
• Access to cutting-edge marketing tools and technologies

Ready to Lead Our Marketing Vision?

Join us in creating impactful marketing strategies that drive growth and establish market leadership. We're looking for a visionary marketing leader ready to make their mark.