Marketing Manager

Hectocorn Ecom; Delhi; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Hectocorn Ecom Pvt. Ltd. (Bulkmart) in Delhi seeks a Marketing Manager to drive brand awareness, customer acquisition, and repeat purchases through innovative campaigns and promotions.

You will manage WhatsApp marketing, push notifications, and other digital channels while coordinating with sales, ops, and tech teams. The role requires 3–6 years of marketing experience in B2B e-commerce or FMCG, plus strong analytics, campaign planning, and creative execution abilities.

Qualifications

• 3–6 years of experience in marketing, preferably in B2B e-commerce, FMCG, retail, or consumer internet.
• Strong understanding of promotional marketing, coupon strategies, customer retention, and campaign planning.
• Experience with digital marketing channels, particularly WhatsApp marketing, app push notifications, and customer engagement campaigns.
• Good analytical skills with the ability to measure campaign performance and business impact.
• Creative thinking, communication skills, and the ability to execute campaigns independently.
• Proficiency in Excel/Google Sheets and marketing analytics tools.

Responsibilities

• Plan and execute marketing campaigns to increase app adoption, customer acquisition, and repeat orders.
• Design promotional strategies, discount offers, coupon campaigns, cashback schemes, and customer loyalty programs.
• Develop customer engagement and retention campaigns for different customer segments.
• Manage WhatsApp marketing, push notifications, SMS campaigns, and other digital marketing channels.
• Build and strengthen Bulkmart’s brand identity through creative campaigns, promotional creatives, and brand communication.
• Plan product-specific, category-wise, seasonal, and festival-based promotional campaigns.
• Analyse campaign performance, customer behaviour, sales trends, and ROI to optimise marketing spends.
• Work closely with sales, operations, and technology teams to execute marketing initiatives.
• Coordinate with designers, content creators, and external agencies to develop marketing collaterals.
• Identify new growth opportunities to improve customer activation, order frequency, and customer lifetime value.

Skills

Marketing campaigns

WhatsApp marketing

Campaign planning

Analytics

Brand awareness

Tools

Excel/Google Sheets

Marketing analytics tools

Job description

Job Title: Marketing Manager
Company: Hectocorn Ecom Pvt. Ltd. (Bulkmart)
Location: Delhi
Experience: 36 Years
Industry: B2B E-commerce / FMCG / Retail Tech

Job Description:

Bulkmart is a B2B tech-enabled wholesale platform that helps retailers and wholesalers purchase FMCG products through a mobile app. We are looking for a creative and result-oriented Marketing Manager to drive brand awareness, customer acquisition, repeat purchases, and business growth through innovative marketing campaigns and promotional strategies.

Key Responsibilities:

• Plan and execute marketing campaigns to increase app adoption, customer acquisition, and repeat orders.
• Design promotional strategies, discount offers, coupon campaigns, cashback schemes, and customer loyalty programs.
• Develop customer engagement and retention campaigns for different customer segments.
• Manage WhatsApp marketing, push notifications, SMS campaigns, and other digital marketing channels.
• Build and strengthen Bulkmart’s brand identity through creative campaigns, promotional creatives, and brand communication.
• Plan product-specific, category-wise, seasonal, and festival-based promotional campaigns.
• Analyse campaign performance, customer behaviour, sales trends, and ROI to optimise marketing spends.
• Work closely with sales, operations, and technology teams to execute marketing initiatives.
• Coordinate with designers, content creators, and external agencies to develop marketing collaterals.
• Identify new growth opportunities to improve customer activation, order frequency, and customer lifetime value.

Required Skills & Qualifications:

• 3–6 years of experience in marketing, preferably in B2B e-commerce, FMCG, retail, or consumer internet.
• Strong understanding of promotional marketing, coupon strategies, customer retention, and campaign planning.
• Experience with digital marketing channels, particularly WhatsApp marketing, app push notifications, and customer engagement campaigns.
• Good analytical skills with the ability to measure campaign performance and business impact.
• Creative thinking, communication skills, and the ability to execute campaigns independently.
• Proficiency in Excel/Google Sheets and marketing analytics tools.

Preferred Candidate:

Someone who combines creativity with a strong business mindset and understands how promotions, pricing, customer engagement, and brand building can drive sales in a B2B retail ecosystem.