Assistant Brand Manager/ Brand Manager

Vatatree Consulting; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Vatatree Consulting in Bengaluru seeks a seasoned Brand Marketing professional to drive Campaign Development & Management, Content & Communication, Retail Activations, and CRM initiatives in a fast-paced environment.

You will lead a team, shape joyful and modern storytelling, coordinate with creative and product partners, and optimize campaigns across stores, digital, and offline channels to build strong consumer brands in India.

Qualifications

• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.
• Experience in managing a team.
• Strong mix of creative sensibility and commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Ability to manage multiple stakeholders and fast-paced campaigns.
• Passion for design, lifestyle, and consumer culture in India.

Responsibilities

• Understand Brand Strategy and develop 360-degree campaigns for collections and brand awareness, gifting/hosting moments, collaborations, POS, Retail activations.
• Lead 360° campaigns from ideation to execution i.e. films, seasonal launches.
• Partner with creative, design, and product teams to build collections with strong storytelling hooks.
• Monitor brand sentiment and customer insights to feed into campaigns and product innovation.
• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.
• Oversee content creation across social, digital, and offline platforms.
• Supervise website catalogue & content.
• Shape & strengthen the tone of voice - joyful and modern storytelling.
• Brief and manage external agencies (creative, PR, media) for quality and timeliness.
• Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos.
• Drive trade marketing for stores and offline activations to maximize footfalls and conversions.
• Build / strengthen a relationship with mall teams with regular catchups and updates.
• Consistently building sales promos with retail team - GWP, seasonal offers for the calendar year.
• Partner & Retailer engagement with trade collaterals and special offers.
• ROI tracking for every activity.
• Work with CRM and performance teams to design retention journeys and loyalty programs.
• Calendarizing of CRM campaigns - mix of seasonal & monthly.
• Developing the communication for the campaigns.
• Ensures cross channel consistency through 360 campaign management - whether SMS /
• Checks against targets on how a week of CRM performed against NOB targeted.

Skills

Brand management

Team management

Creative mindset

Communication

Storytelling

Stakeholder management

Campaign execution

Job description

Job Description Document

Location: Bangalore

Reports to: Head of Marketing

Work Exp : 4-5 years / 5-6 years

Role & Responsibilities

Campaign Development & Management

• Understand Brand Strategy and develop 360-degree campaigns for collections and brand awareness, gifting/hosting moments, collaborations, POS, Retail activations.
• Lead 360° campaigns from ideation to execution i.e. films, seasonal launches.
• Partner with creative, design, and product teams to build collections with strong storytelling hooks.
• Monitor brand sentiment and customer insights to feed into campaigns and product innovation.
• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.

Content & Communication

• Oversee content creation across social, digital, and offline platforms.
• Supervise website catalogue & content.
• Shape & strengthen the tone of voice - joyful and modern storytelling.
• Brief and manage external agencies (creative, PR, media) for quality and timeliness.
• Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos.

Retail Activations / Trade Marketing

• Drive trade marketing for stores and offline activations to maximize footfalls and conversions.
• Build / strengthen a relationship with mall teams with regular catchups and updates.
• Consistently building sales promos with retail team - GWP, seasonal offers for the calendar year.
• Partner & Retailer engagement with trade collaterals and special offers.
• ROI tracking for every activity.

CRM

• Work with CRM and performance teams to design retention journeys and loyalty programs.
• Calendarizing of CRM campaigns - mix of seasonal & monthly.
• Developing the communication for the campaigns.
• Ensures cross channel consistency through 360 campaign management - whether SMS /

Whatsapp/ Newsletter

• Checks against targets on how a week of CRM performed against NOB targeted.

Key Skills & Qualifications

• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.
• Experience in managing a team.
• Strong mix of creative sensibility and commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Ability to manage multiple stakeholders and fast-paced campaigns.
• Passion for design, lifestyle, and consumer culture in India.

Skills: management,offline marketing,campaigns,brand marketing