Marketing Executive

Increff; Bengaluru; On-site; INR 450,000 - 800,000; Full time

Job summary

Increff, a leader in merchandising and omnichannel supply-chain software, is seeking a talented Marketing Executive to drive campaigns and brand initiatives.

You will organize creative campaigns, conduct market research, write compelling copy, and collaborate on budgets to fuel growth. This role emphasizes strategic planning, data analysis, and strong communication.

Qualifications

• Proven experience as a marketing executive.
• Strong market research and data analysis skills.
• Thorough knowledge of strategic planning principles and marketing practices.
• Proficiency in MS Office and CRM marketing software.
• Familiarity with social media and web analytics.
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• B.Sc/BA in marketing, business administration or any other relevant disciplines.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.

Skills

Marketing strategy

Market research

Data analysis

Statistical methods

Communication skills

Organizational skills

Creativity

Commercial awareness

Campaign management

Education

B.Sc/BA in marketing or business administration

Tools

CRM Software

MS Office

Web analytics

Job description

Increff builds merchandising and omnichannel supply-chain software - WMS, OMS, Store Fulfilment and Merchandising Software - for retail, fashion and lifestyle brands. 700+ brands including Adidas, Puma, Levi's, Lenskart, Raymond, Birkenstock and AJIO run on Increff across India, the Middle East, Southeast Asia, Africa and North America.

About the role

We’re looking for a talented Marketing Executive who can undertake marketing projects for the benefit of our company. The candidate must be capable of organize creative campaigns and promotional events that add to our company’s brand value. Ideally, the candidate must have passion for the “art” of marketing, have abundant ideas for building efficient strategies and must bring forth a strong arsenal of techniques/methods to promote our products, services and public image. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our exponential growth.

• Conceive and develop efficient and intuitive marketing strategies.
  
• Organize and oversee advertising/communication campaigns (social media, TV etc. ), exhibitions and promotional events.
  
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
  
• Initiate and control surveys to assess customer requirements and dedication.
  
• Write copy for diverse marketing distributions (brochures, press releases, website material etc. ).
  
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  
• Monitor progress of campaigns using various metrics and submit reports of performance.
  
• Collaborate with managers in preparing budgets and monitoring expenses.
  

Requirements

• Proven experience as a marketing executive or any other similar role.
  
• Good understanding of market research techniques, data analysis and statistics methods.
  
• Thorough knowledge of strategic planning principles and marketing practices.
  
• Proficient in MS Office and marketing software (e.g. CRM).
  
• Familiarity with social media and web analytics (e.g. WebTrends).
  
• Excellent communication and people skills.
  
• Strong organizational and time-management abilities.
  
• Creativity and commercial awareness.
  
• B.Sc/BA in marketing, business administration or any other relevant disciplines.