Marketing Manager

Tiger Foods India; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tiger Foods India is seeking a Marketing Manager to lead brand development, trade marketing and digital campaigns in Chennai. You will own marketing planning, execution, budgets and performance reviews—balancing long-term brand building with measurable business growth.

Ideal candidates bring 7–10 years of FMCG marketing experience with hands-on offline/trade marketing and online/digital marketing, with MBA in Marketing preferred. Willingness to travel is required.

Qualifications

• 7–10 years of FMCG marketing experience with campaign and budget ownership.
• Hands-on offline/trade marketing and online/digital marketing with measurable results.
• Food, beverage or packaged-food industry experience preferred.
• Strong understanding of consumer behavior, retail channels, brand building and product launches.
• Ability to evaluate agency performance and guide creative and digital teams.
• Strong analytical, communication, negotiation and project-management skills.
• Bachelor’s degree required; MBA in Marketing preferred.
• Willingness to travel for market visits, campaigns and business requirements.

Responsibilities

• Develop annual and quarterly marketing plans aligned with business goals, sales priorities and brand positioning.
• Analyse consumer behavior, market trends and competitor activity to identify growth opportunities.
• Manage brand communication, packaging briefs and consistency across retail and digital touchpoints.
• Lead marketing plans for new product launches with Sales, R&D and Production, and evaluate post-launch performance.
• Plan and execute retail promotions, product sampling, demonstrations, exhibitions, distributor meets and consumer activations.
• Develop point-of-sale materials, in-store branding and merchandising guidelines.
• Work with Sales and channel partners to improve outlet visibility, product trials and secondary sales.
• Evaluate promotional schemes and activations against budgets, execution standards and business results.
• Conduct market visits to understand customer needs, competitor activity and execution gaps.
• Lead campaigns across Meta, Google, social media, the company website and relevant e‑commerce platforms.
• Oversee content calendars, creative development, influencer collaborations, SEO and paid advertising.
• Monitor campaign tracking, lead quality, conversions, customer acquisition costs and return on advertising spend.
• Test and optimize campaigns to improve brand awareness, customer acquisition and repeat purchases.

Skills

FMCG marketing

Offline marketing

Online marketing

Budget management

Brand development

Campaign management

Market analysis

Education

Bachelor's degree

MBA in Marketing

Job description

Essential: FMCG background with proven experience in both offline and online marketing

We’re looking for a Marketing Manager to lead brand development, trade marketing and digital campaigns. You will own marketing planning, execution, budgets and performance reviews—balancing long-term brand building with measurable business growth.

KEY RESPONSIBILITIES

Brand & Marketing Strategy

• Develop annual and quarterly marketing plans aligned with business goals, sales priorities and brand positioning.
• Analyse consumer behavior, market trends and competitor activity to identify growth opportunities.
• Manage brand communication, packaging briefs and consistency across retail and digital touchpoints.
• Lead marketing plans for new product launches with Sales, R&D and Production, and evaluate post-launch performance.
• Plan and execute retail promotions, product sampling, demonstrations, exhibitions, distributor meets and consumer activations.
• Develop point-of-sale materials, in-store branding and merchandising guidelines.
• Work with Sales and channel partners to improve outlet visibility, product trials and secondary sales.
• Evaluate promotional schemes and activations against budgets, execution standards and business results.
• Conduct market visits to understand customer needs, competitor activity and execution gaps.
• Lead campaigns across Meta, Google, social media, the company website and relevant e‑commerce platforms.
• Oversee content calendars, creative development, influencer collaborations, SEO and paid advertising.
• Monitor campaign tracking, lead quality, conversions, customer acquisition costs and return on advertising spend.
• Test and optimize campaigns to improve brand awareness, customer acquisition and repeat purchases.

Budget, Team & Performance Management

• Own marketing budgets and allocate spending across offline and online channels.
• Manage internal resources, agencies, creative partners and vendors.
• Establish campaign objectives, timelines and performance measures before execution.
• Present monthly reviews with clear insights, recommendations and corrective actions.

WHAT SUCCESS LOOKS LIKE

• Integrated marketing plans delivered on schedule and within approved budgets.
• Stronger brand visibility and effective retail and digital campaigns.
• Product launches supported by clear positioning and coordinated execution.
• Measurable improvements in campaign effectiveness and contribution to sales.
• Reliable reporting that guides marketing investment and business decisions.

CANDIDATE REQUIREMENTS

• 7–10 years of FMCG marketing experience, including ownership of campaigns and budgets.
• Proven hands-on experience in both offline/trade marketing and online/digital marketing, with measurable campaign results.
• Food, beverage or packaged-food industry experience preferred.
• Strong understanding of consumer behavior, retail channels, brand building and product launches.
• Ability to evaluate agency performance and guide creative and digital teams.
• Strong analytical, communication, negotiation and project-management skills.
• Bachelor’s degree required; MBA in Marketing preferred.
• Willingness to travel for market visits, campaigns and business requirements.