Marketing Manager

Nextmeta Labs; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Metafusion, a leading analytics platform, seeks a Marketing Manager to head digital and offline marketing efforts from Noida. You will drive integrated campaigns, optimize lead generation, and build strategic partnerships with a focus on AI, SaaS, and analytics markets.

The role requires 8+ years in B2B tech marketing, strong analytics, and proficiency with Google Analytics, SEM tools, CRM (ZOHO), and automation platforms.

Qualifications

• 8+ years of marketing experience in B2B tech, preferably in AI, SaaS, or analytics.
• Proven success in planning and executing both digital and offline marketing strategies.
• Strong knowledge of marketing tools like Google Analytics, SEM tools, CRM systems (ZOHO), and automation platforms.
• Excellent written and verbal communication skills.
• Ability to balance creative thinking with data-driven decision-making.
• Self-starter with strong project management and multitasking abilities.

Responsibilities

• Develop and lead integrated digital marketing campaigns (Google Ads, LinkedIn, SEO, email, content marketing).
• Plan and execute offline marketing initiatives like events, roadshows, and partnerships.
• Collaborate with Sales and Product teams to align marketing with revenue goals.
• Analyze campaign performance and produce dashboards for actionable insights.
• Manage marketing budgets and coordinate with external agencies.

Skills

Digital marketing

Campaign management

B2B marketing

Analytics

Strategic planning

Communication

Team collaboration

Education

Bachelor's + MBA in Marketing

Tools

Google Analytics

SEM tools

ZOHO CRM

Marketing automation platforms

Job description

Job Description for Marketing Manager

Job Title: Marketing Manager

Location: Noida

Qualification: Bachelors + MBA (Marketing)

Experience: 8+ Years

About Us

Metafusion is a groundbreaking analytics platform that harnesses the formidable trio of big data analytics, Computer vision and NLP to unlock the boundless potential within metadata. Through its sophisticated AI layer, Metafusion seamlessly extracts actionable insights, empowering users to effortlessly traverse vast metadata repositories. Its intuitive search engine adeptly interprets natural language queries, while the integration of computer vision technology elevates analysis by providing insights from visual data. Metafusion not only redefines the landscape of data analytics but also empowers organizations to make informed decisions and propel innovation across diverse industries.

Roles And Responsibilities

We are seeking a highly motivated and strategic Marketing Manager (Digital & Offline) to lead and execute integrated marketing campaigns that drive awareness, demand, and engagement. The ideal candidate will have a strong grasp of digital marketing strategies while also being skilled at offline brand activation, B2B events, and strategic partnerships.

Digital Marketing

• Develop and implement performance-driven digital campaigns (Google Ads, LinkedIn, SEO, email, content marketing).
• Manage website content, landing pages, and analytics to optimize lead generation and SEO rankings.
• Collaborate with design and product teams to create compelling digital assets (videos, infographics, case studies).
• Drive social media strategy and execution across platforms to boost brand visibility and thought leadership.
• Own marketing automation workflows (e.g., HubSpot, Mailchimp) and lead nurturing.

Offline Marketing

• Plan and execute offline initiatives such as industry events, trade shows, customer workshops, and roadshows.
• Build strategic alliances with partners, influencers, and industry bodies to extend Metafusion’s reach.
• Oversee branding and messaging for physical touchpoints (booths, printed materials, merchandise).
• Coordinate PR efforts and manage relationships with media and publications in the tech/AI space.

Strategic & Cross-functional

• Work closely with Sales and Product teams to align marketing goals with revenue objectives.
• Analyze campaign performance and deliver actionable insights through regular reports and dashboards.
• Manage budgets and external vendors/agencies where applicable.

Job Requirements

• 8+ years of marketing experience in B2B tech, preferably in AI, SaaS, or analytics.
• Proven success in planning and executing both digital and offline marketing strategies.
• Strong knowledge of marketing tools like Google Analytics, SEM tools, CRM systems (ZOHO), and automation platforms.
• Excellent written and verbal communication skills.
• Ability to balance creative thinking with data-driven decision-making.
• Self-starter with strong project management and multitasking abilities.

Our Perfect Candidate Is Someone That

• Is proactive and an independent problem solver.
• Is a constant learner. We are a fast-growing company. We want you to grow with us!
• Is a team player and good communicator.