Marketing Manager

Building Doctor; Chennai District; On-site; INR 600,000 - 720,000; Full time

Job summary

Building Doctor invites an experienced Marketing Manager to lead brand, creative and demand generation across our 60+ outlets in Tamil Nadu. Based in Chennai, you will own the annual plan, budget, and creative standards, guiding media and campaigns from awareness to revenue.

You will coordinate with cross-functional teams, implement AI-enabled marketing workflows, and ensure consistent brand application across channels.

Qualifications

• Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing; MBA is an advantage.
• 6 to 9 years across brand, creative and performance marketing, including at least 2 years leading or guiding a team.
• Exposure to both consumer (B2C) and channel/B2B marketing.
• Strong understanding of the Tamil Nadu market.

Responsibilities

• Brand and Creative Direction: Own the annual marketing plan and budget, deliver outcomes; own brand positioning and guidelines; approve flagship content; track market activity.
• Demand Generation: Own full funnel metrics; set content strategy across owned channels; improve marketing-sourced revenue.
• People, Vendors and Cross-Functional Working: Build team capability; manage agencies and partners; collaborate with Franchise Development, Customer Experience, Product and Sales.
• Systems, AI and Reporting: Embed AI tools across workflows; publish monthly performance reports to COO.
• WHAT SUCCESS LOOKS LIKE: Creative standard raised, brand consistency across network, higher qualified lead volume and CAC improvement.

Skills

Creative judgment

Commercial thinking

AI tools usage

English & Tamil

Presentational skills

Travel willingness

Education

Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing

MBA is an advantage

Job description

Job Title: Manager Marketing

Reports To: Chief Operating Officer

Location: Tidel Park, Chennai, Tamil Nadu (with minimum 10 days of travel per month)

Experience: 6 to 9 years

Salary: 6,00,000 – 7,20,000 per annum (Gross CTC)

Employment Type: Full-time, Permanent (on company rolls)

Department: Marketing

ABOUT THE ROLE

Building Doctor's brand is seen in 60+ outlets, thousands of homes and every video that brings a worried customer to us. We are looking for a marketing leader who will own that brand: the creative standard it is known for, and the demand it generates.

You will own the annual marketing plan and budget, set the creative bar for every piece of media we put out, and run the funnel from first impression to qualified lead, and from qualified lead to revenue.

KEY RESPONSIBILITIES

Brand and Creative Direction

• Own the annual marketing plan and budget, and deliver against agreed outcomes.
• Own brand positioning, brand guidelines and consistency across every channel and every outlet.
• Own the creative standard: scripts, films, key visuals and design language. Commission and approve all flagship content.
• Track market and competitor activity, and bring those insights into product and pricing discussions.

Demand Generation

• Own the full funnel (reach, engagement, lead, qualified lead) and the metrics at each stage.
• Set the content strategy across owned channels, including the video library that drives most of our enquiries.
• Improve marketing-sourced revenue, not just lead volume.

People, Vendors and Cross-Functional Working

• Build the marketing team's capability across creative, content and performance marketing.
• Manage agencies, vendors and production partners on cost, quality and timelines.
• Work closely with Franchise Development, Customer Experience, Product and Sales so marketing effort lands where the business needs it.

Systems, AI and Reporting

• Embed AI tools across creative and performance workflows, and keep the team ahead of new tools.
• Publish marketing analytics and a clear monthly performance report to the COO.

WHAT SUCCESS LOOKS LIKE

• The creative standard is visibly raised: our work is recognisable before the logo appears.
• The brand is applied consistently across the network, with no off-format material in circulation.
• Qualified lead volume grows and lead quality improves.
• Marketing cost per acquisition falls year on year.
• The marketing team produces high-quality work without daily direction.

WHAT WE ARE LOOKING FOR

Qualification and Experience

• Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing; MBA is an advantage.
• 6 to 9 years across brand, creative and performance marketing, including at least 2 years leading or guiding a team.
• Exposure to both consumer (B2C) and channel/B2B marketing.
• Strong understanding of the Tamil Nadu market.

Skills and Attributes

• Strong creative judgement: able to protect the brand line and still deliver work quickly.
• Strong commercial thinking: comfortable being measured on business outcomes.
• Hands-on experience using AI tools in creative and performance marketing (mandatory).
• Fluent in English and Tamil (spoken and written).
• Confident presence; a strong presenter in front of a room, a customer or a partner.
• Willing to travel a minimum of 10 days per month (travel expenses reimbursed as per company policy).
• Based in Chennai or willing to relocate to Chennai.