Marketing Manager offline

FOOTPRINTS; Pune District; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

FOOTPRINTS in Pune seeks a Manager Offline Marketing to own the national offline plan (Rs 1 Cr+ annual budget) and drive centre visits across India with regular travel.

You will lead two regional offline marketing AMs, manage Maharashtra operations and support expansion to Chennai and Hyderabad, ensuring on-ground brand activation and measurable impact.

Qualifications

• 7-10 years Offline / BTL / field / catchment marketing on the BRAND side.
• Multi-city or multi-outlet experience with local marketing for many locations.
• Budget ownership of at least Rs 1 Cr annually.
• People management of field executives or area marketing staff.
• Based in Pune with familiarity with Maharashtra markets is a plus.
• Ability to obtain permissions from private/government authorities and take ownership of execution.
• Structured approval process: plan, present, get sign-off, and execute.

Responsibilities

• Own the national offline marketing plan – city-wise activities andRs 1 Cr+ budget; present and execute.
• Drive footfall as primary KPI with visible impact within 60 days.
• Manage two regional offline marketing AMs – set calendars and targets.
• Lead offline marketing for Maharashtra; support Chennai and Hyderabad expansion.
• Plan and execute full offline mix: activations, tie-ups, print, hoardings, events.
• Work with COCO and FOCO centres – guide franchise partners on local marketing.
• Build measurement discipline with monthly cost-per-visit reporting by city and activity type.
• Manage local vendors – negotiate rates and ensure quality.
• Open to travel to NCR, Hyderabad, Chennai, Maharashtra centres as needed.

Job description

Role & responsibilities

Role Snapshot:
Position: Manager Offline Marketing (Pan India)
Location: Pune (work from office), regular travel to centres across India
Reports to: Senior Manager Marketing
Team: 2 direct reports – Offline Marketing - AMs (North India – Noida, South India – Hyderabad)
Experience: 7-10 years offline / BTL / field marketing, brand side

Responsibilities

• Own the national offline marketing plan – city-wise, centre-wise activities and budget allocation for Rs 1 Cr+ annual budget; present to Senior Manager – Marketing for approval, then execute.
• Drive footfall (centre visits) as primary KPI – visible impact within first 60 days.
• Manage two regional offline marketing AMs – set monthly activity calendars, targets; review execution quality.
• Personally lead offline marketing for Maharashtra (Pune and wider state expansion); support new market entry in Chennai and Hyderabad.
• Plan and execute full offline mix: society / RWA activations, mall and park activations, school tie-ups, apartment sampling, local print and hoardings, auto, corporate tie-ups for daycare leads, centre events (open days, workshops).
• Work with COCO and FOCO centres – direct execution for company-operated centres; guide and influence franchise partners on local marketing.
• Build measurement discipline – every activity tagged, every spend mapped to visits generated; monthly cost-per-visit reporting by city and activity type.
• Manage local vendors (printers, fabricators, activation agencies, event suppliers) – negotiate rates, ensure quality, prevent leakage.
• Open to Travel to NCR, Hyderabad, Chennai, Maharashtra centres based on the need.

Not This Role

• Not digital marketing – GMB, local digital, performance marketing handled by a separate team.
• Not an events-agency role – not hiring someone who only executed events for clients.
• Not pure strategy – plans AND executes on the ground.

Preferred candidate profile

• 7-10 years Offline / BTL / field / catchment marketing on the BRAND side (not agency) in a footfall-driven business – preschool / K-12 chains, QSR, retail chains, clinics / diagnostics, real estate, banking branch marketing or similar.
• Multi-city or multi-outlet experience – planned and run local marketing for many locations at once.
• Budget ownership – planned and controlled an annual offline budget of at least Rs 1 Cr.
• People management – field executives or area marketing staff have reported to you.
• Footfall accountability – carried a walk-in / visit / footfall target and can explain how you moved it.
• Based in Pune; familiarity with Maharashtra markets is a big plus.
• Someone who knows how to get permissions from private/ government authorities and can take ownership of execution and ensure the collaterals aren't taken off.
• Comfortable with a structured approval system – plan, present, get sign-off, execute.