Marketing Manager

Kryolan Cosmetics (India) P. ltd; Chennai District; On-site; INR 1,300,000 - 1,800,000; Full time

Job summary

Kryolan Cosmetics (India) P. ltd. is seeking a dynamic Marketing Manager for the Indian market.

The role focuses on brand growth, market expansion, product launches, and increasing market share while ensuring financial accountability. The ideal candidate will drive cross-functional collaboration across sales, finance, and R&D. We seek someone with 5–8 years of FMCG/beauty brand experience, strong business acumen, and a record of delivering impactful campaigns and ROI.

Qualifications

• Strong brand building and marketing strategy understanding.
• Financial awareness with P&L exposure.
• Analytical mindset with data-driven decision making.

Responsibilities

• Identify growth opportunities through market analysis and consumer insights.
• Lead development and execution of brand strategies to increase market share and revenue.
• Plan and execute integrated ATL, BTL, digital, and retail campaigns.
• Monitor ROI and brand performance; coordinate with finance and sales on forecasts and budgets.
• Lead new product launches and work with R&D, supply chain, packaging, and GTM teams.

Skills

Brand building

Marketing strategy

P&L exposure

Data-driven decision making

Cross-functional collaboration

Job description

Job Type: Full-Time / Permanent

About Kryolan:

At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else,

we actually make our make-up. As one of the first cosmetics brands in the world, we use our

own formulas and recipes to manufacture our own products. We think of them. We create

them. Formulate them and love them into existence. We’ve been doing this over 80 years.

And we’re still doing it today.

About the Role:

We are looking for a dynamic Marketing Manager for our Indian Market with experience in

FMCG or Beauty brands who can lead Brand Visibility, Market Expansion, Product

Launches, increase Market Share & contribute to Financial Accountability. The role requires

strong business acumen, consumer understanding, and the ability to work cross-functionally

to deliver impactful brand initiatives.

Key Responsibilities:

Brand Growth & Management

• Identify growth opportunities through market analysis, consumer insights, and category trends
• Lead the development and execution of brand strategies to increase market share, brand equity, and revenue growth.
• Monitor brand performance, trends and competitor activities in the segment.
• Ensure consistent brand positioning and communication across all channels.
• Work closely with sales teams to drive sell-through and brand visibility across salons, retail stores, and distribution partners.
• Develop initiatives that improve secondary sales and repeat purchase.
• E-commerce channel development and creating visibility tailored plans.

Marketing & Campaign Execution

• Plan and lead integrated ATL, BTL, digital, and retail marketing campaigns.
• Work with agencies for campaign ideation, creative development, and execution.
• Ensure campaigns align with brand strategy and deliver measurable impact.
• Lead promotional strategy to drive growth and improvement in revenue.
• Evaluate ROI of marketing campaigns, promotions, and product launches.
• Monitor brand financial performance and recommend actions to improve profitability.
• Work with finance and sales teams on forecasting, budgeting, and cost optimization.
• Analyze consumer behavior, market data, and category trends.
• Conduct competitive analysis and identify growth opportunities.
• Use insights to refine marketing and product strategies.

Performance Tracking & Reporting

• Track campaign performance and marketing ROI.
• Prepare monthly brand performance reports including.
• Provide insights and recommendations to improve brand performance.
• Lead new product launches, relaunches and innovation projects from concept to launch.
• Coordinate with R&D, supply chain, packaging, sales and finance teams to chart placement and GTM strategies.
• Identify portfolio gaps and recommend new product & positioning opportunities.

Required Skills:

• Strong understanding of brand building and marketing strategy.
• Strong business and financial understanding (P&L exposure)
• Analytical mindset with data-driven decision making
• Strong project management and execution capability
• Ability to work with cross-functional teams
• Understanding of consumer insights and brand strategy
• Creativity combined with commercial thinking
• Excellent communication and coordination skills.
• Ability to manage agencies, vendors, and cross-functional teams.

Experience:

• 5–8 years of experience in FMCG / Beauty / Personal Care brands
• Experience in brand marketing, innovation, or category management