Marketing Manager

Fourrts (India) Laboratories Pvt Ltd; Chennai District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Fourrts (India) Laboratories Pvt Ltd is seeking a seasoned Pharma Marketing professional with 5-7 years of experience to lead strategic branding and market execution in a dynamic health-care environment. The candidate should possess a B.Pharm or MBA in Marketing, with a strong track record in brand management and launching new products.

The role requires collaboration with sales, product development, and regulatory teams to ensure cohesive campaigns, data-driven decisions, and patient engagement

Qualifications

• Minimum 5-7 years of experience in pharma marketing.
• Bachelor of Pharmacy (B. Pharma) or MBA in Marketing is preferred, with strong marketing exposure.
• Experience in the pharmaceutical or healthcare sector is desirable.

Responsibilities

• Develop and execute comprehensive marketing strategies to improve product visibility and patient engagement.
• Collaborate with sales, product development, and regulatory teams for aligned campaigns.
• Conduct market research and identify opportunities; build relationships with healthcare professionals and opinion leaders.
• Oversee marketing budgets and measure effectiveness with defined metrics.
• Lead new product launches and drive market introduction strategies.
• Coordinate with cross-functional teams to ensure marketing activities meet business goals.

Skills

Brand management

Communication skills

Analytical skills

Scientific knowledge

Leadership

Interpersonal skills

Unlearn & re-learn

Presentation skills

New product launch

Education

B.Pharm

MBA in Marketing

Job description

Experience

At least 5-7 Years of experience in Pharma Marketing

Experience

At least 5-7 Years of experience in Pharma Marketing

Portfolio

GASTRO

Education Qualification

Bachelor of Pharmacy (B. Pharma) degree and (OR) a Master of Business Administration (MBA) in Marketing.

Preference

Minimum of 5 years of experience in marketing within the pharmaceuticals or healthcare industry

Skills Required

• Brand management skills throughout the life cycle of the brands
• Good communication skills (oral & written)
• Excellent analytical and data interpretation skills.
• Scientific knowledge
• Leadership skills
• Good interpersonal skills
• Ability to unlearn & re-learn.
• Presentation skills
• New product launch experience.

Job Responsibilities in Brief

• Responsible for developing and executing comprehensive MARKETING STRATEGIES that not only improve product visibility but also enhance patient engagement and adherence.
• Work closely with cross-functional teams, including sales, product development, and regulatory affairs, to ensure alignment and seamless implementation of marketing campaigns.
• Conduct market research to identify new opportunities and foster strong relationships with key stakeholders, including healthcare professionals and opinion leaders.
• Oversee the marketing budget and analyze the effectiveness of marketing efforts through metrics and performance indicators.
• Develop and implement comprehensive marketing strategies for pharmaceutical products.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Collaborate with sales and product development teams to align marketing initiatives with business goals.