Marketing Manager

Digient Technologies Pvt. Ltd.; Chennai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Digient Technologies Pvt. Ltd. is seeking a dynamic Marketing Manager to lead brand building, corporate website oversight, events, and social media marketing.

The role emphasizes digital marketing, project management, and cross-functional collaboration to drive high-quality leads and strong brand visibility. The ideal candidate will have 7–10 years of experience in tech/software marketing, proficiency with analytics tools, SEO, CMS, and content creation.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7–10 years of experience in a marketing role, preferably in tech/software.
• Proficiency with digital marketing tools and platforms and content creation experience.

Responsibilities

• Brand Building & Strategy: Develop and implement marketing strategies to enhance brand awareness and market positioning.
• Corporate Website Management: Oversee website maintenance, content updates, and optimization.
• Event Management: Plan, organize, and execute company events, webinars, conferences, and trade shows; manage logistics and partnerships.
• Social Media Marketing: Build community engagement across LinkedIn, Twitter, Facebook, Instagram; schedule and optimize content.
• Content Marketing & Communications: Create marketing collateral, blogs, whitepapers, case studies, and videos; coordinate with PR agencies.
• Analytics & Reporting: Monitor campaigns, analyze KPIs with Google Analytics and social insights, and report to stakeholders.

Skills

Digital marketing

Brand strategy

Social media

Content marketing

Analytics

Project management

Education

Bachelor's degree in Marketing

Masters degree

Tools

Google Analytics

SEO tools

CMS

Social media tools

Job description

Digient Technologies is a dynamic and innovative B2B online iGaming company, dedicated to providing cutting-edge solutions in the rapidly evolving iGaming industry. We pride ourselves on delivering high-quality products and services that enable our clients to stay ahead in the competitive landscape of online iGaming.

Job Summary

We are seeking a dynamic and experienced Marketing Manager to lead and execute comprehensive marketing strategies for our software product development and services company. This role will focus on brand building, managing our corporate website, overseeing event management, and driving social media marketing initiatives. The ideal candidate will have a strong grasp of digital marketing, excellent project management skills, and the ability to work collaboratively with cross-functional teams to enhance our brand visibility and generate quality leads.

Key Responsibilities:

Brand Building & Strategy:

• Develop and implement innovative marketing strategies to enhance brand awareness and market positioning.
• Collaborate with leadership to define brand messaging, visual identity, and value proposition.
• Monitor industry trends and competitor activities to identify opportunities for brand growth.

Corporate Website Management:

• Oversee the maintenance, content updates, and optimization of the corporate website.
• Ensure the website aligns with the overall brand strategy and delivers a seamless user experience.
• Coordinate with web developers, designers, and content creators to execute website improvements and new initiatives.

Event Management:

• Plan, organize, and execute company events, webinars, conferences, and trade shows.
• Manage event logistics, including venue selection, vendor negotiations, and on-site coordination.
• Develop pre- and post-event marketing plans to maximize engagement and lead generation.

Social Media Marketing:

• Develop and implement social media strategies to build community engagement and brand loyalty.
• Create, curate, and schedule content across multiple platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).
• Monitor social media performance, engage with followers, and adjust strategies based on analytics insights.

Content Marketing & Communications:

• Collaborate with content teams to create high-quality marketing collateral, blog posts, whitepapers, case studies, and videos.
• Manage internal and external communications to ensure consistent brand messaging.
• Coordinate with PR agencies and manage media relations to secure earned media opportunities.

Analytics & Reporting:

• Monitor, analyze, and report on the effectiveness of marketing campaigns and initiatives.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to track KPIs and inform strategy adjustments.
• Prepare regular performance reports and provide actionable insights to stakeholders.
• Work closely with sales, product development, and customer success teams to align marketing strategies with business objectives.
• Manage budgets, timelines, and resources efficiently to ensure successful campaign execution.
• Oversee marketing projects from ideation to execution, ensuring all deliverables meet quality standards.

Qualifications & Experience

Education:

• Bachelors degree in Marketing, Communications, Business, or a related field. A Masters degree is a plus.

Experience:

• 7 to 10 years of experience in a marketing role, preferably within a technology or software development environment.

Technical Skills:

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CMS, social media management tools).
• Familiarity with website management and content optimization strategies.
• Hands-on experience with AI tools such as ChatGPT, Claude, or Gemini for content creation, campaign planning, and market research.
• Ability to use AI-powered marketing tools for SEO, social media management, automation, and campaign analysis.
• Ability to review and refine AI-generated content for accuracy, quality, and brand consistency.

Soft Skills:

• Excellent written and verbal communication skills in English.
• Strong project management, organizational, and multitasking abilities.
• Creative thinker with a data-driven approach to decision-making.
• Experience managing events and coordinating cross-functional teams.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strategic mindset with the ability to translate business objectives into actionable marketing plans.