Product Marketing Specialist

Logility Solutions; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Logility Solutions in Bengaluru seeks a Product Marketing Specialist to translate complex product capabilities into customer-friendly value propositions. You will develop GTM plans, draft messaging, and collaborate with Product, Sales and Customer Success to drive adoption and market presence.

You will build ICPs, buyer personas, and market insights while handling multiple workstreams and ensuring timely delivery of content across web, sales enablement, and campaigns.

Qualifications

• 2–4 years of experience in product marketing, SaaS or technology industries.
• Strong written and verbal communication with ability to produce clear content.
• Interest in storytelling and content development.
• Ability to translate technical product concepts for a business audience.
• Analytical mindset with data-driven recommendations.
• Experience collaborating with product, sales, and marketing teams.

Responsibilities

• Support go-to-market plans for new products, solutions and releases.
• Draft positioning, messaging, and sales enablement content.
• Conduct market, customer, and competitive research.
• Define target markets, ICPs, and buyer personas.
• Coordinate product launch logistics and cross-functional tasks.
• Support lifecycle marketing initiatives and adoption campaigns.
• Translate AI-forward capabilities into customer-friendly copy.
• Develop and maintain sales enablement materials and battlecards.
• Track product marketing performance and campaign results.
• Contribute to customer stories and case studies.
• Participate in cross-functional meetings and follow-up on action items.

Skills

Detail-oriented writing

Research skills

Cross-functional collaboration

Storytelling

Analytical mindset

AI tools familiarity

Education

Bachelor's degree

Master's degree

Tools

AI tools

Job description

Job Summary

We are looking for a detail-oriented, highly collaborative Product Marketing Specialist to support our B2B Product Marketing team in bringing new solutions to market and driving adoption of existing products. This role works closely with Product, Sales, Demand Generation, Customer Success, and the Product Marketing Manager to execute go-to-market activities, develop sales-ready content, and gather the market and customer insights that inform positioning and messaging.

This role is a great fit for someone building a foundation in product marketing best practices - including market and competitive research, messaging, launch execution, and lifecycle marketing - who is comfortable learning to market AI capabilities, vertical and industry solutions and enjoys turning technical product details into clear, customer-friendly content.

The right candidate is a strong writer and researcher who is organized, curious, and eager to learn how to translate product capabilities into compelling value propositions. They are comfortable coordinating multiple workstreams, gathering input from cross-functional stakeholders, and continuously building their understanding of buyer personas, ICPs, and competitive positioning.

Principal Duties and Responsibilities

• Support the development and execution of go-to-market plans for new products, solutions, and releases.


• Draft positioning, messaging, and sales enablement content under the guidance of the Product Marketing Manager.


• Conduct market, customer, and competitive research to help identify trends, opportunities, and competitive threats.


• Assist in defining target markets, ideal customer profiles (ICPs), and buyer personas through research and data gathering.


• Partner with Product Management to gather input and stay current on roadmap changes and product updates.


• Coordinate the logistics and cross-functional tasks involved in product launches, including timelines, assets, and stakeholder communications.


• Support lifecycle marketing initiatives such as adoption campaigns, customer communications, and retention content for existing products.


• Help translate technical and AI-forward and industry specific product capabilities into clear, customer-friendly copy for web, sales, and marketing materials.


• Build and maintain sales enablement materials, battlecards, and competitive intelligence resources.


• Assist with tracking and reporting on product marketing performance, including campaign results, launch metrics, and win/loss data.


• Contribute to customer stories, case studies, and other content that supports market perception and differentiation.


• Participate in cross-functional meetings, taking ownership of follow-up items and smaller projects as assigned.

Qualifications

• 2-4 years of experience in product marketing, marketing, communications, or a related field (SaaS, fintech, payments, or technology industries preferred).


• Strong written and verbal communication skills, with an ability to produce clear, polished content.


• Interest in and aptitude for storytelling and content development.


• Ability to grasp technical or complex product concepts and help translate them for a business audience, with guidance.


• Solid organizational skills and the ability to manage multiple tasks and deadlines simultaneously.


• Analytical mindset, with a willingness to work with data to support recommendations.


• Experience or coursework involving cross-functional collaboration (e.g., with Product, Sales, or Marketing teams) is a plus.


• Experience using AI tools. Ability to build agents for improving work processes is a plus.


• A proactive, curious attitude and eagerness to learn from and support senior product marketing team members.


• Familiarity with sales enablement or competitive intelligence concepts is a plus.


• Exposure to supply chain, manufacturing, distribution, food & beverage, transportation, manufacturing or enterprise software is a Plus

Job Specifications

• Education: Bachelor's degree (required); Master's degree (preferred)