Marketing Lead

Turbostart; Bengaluru; Hybrid; INR 2,000,000 - 3,600,000; Full time

Benefits offered by this job

Hybrid work environment

Direct access to founders

Job summary

Turbostart is seeking a hands-on Marketing Head to lead growth for BAM, our talent marketplace venture. This role is an individual contributor position focused on strategy and execution, building the marketing function from day one.

The candidate will own the full marketing stack—from paid and organic social to SEO and GEO—auditing performance, driving community initiatives, and collaborating with designers and freelancers to fuel brand presence among both hirers and creators.

Qualifications

• 2–3 years in digital marketing, preferably in startup or marketplace environments.
• Strong grasp of consumer behavior and branding.
• Proven ability to run paid social and grow organic channels.
• Familiarity with SEO fundamentals and basic tools.
• Interest in GEO and AI-search optimization and offline activations.

Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns.
• Own social media strategy across platforms and paid social campaigns.
• Lead SEO, GEO strategy, and app store optimization in collaboration with product/tech.
• Plan offline marketing events, partnerships, and community activations.
• Manage analytics dashboards and report performance across channels.

Skills

Digital Marketing

Strategy & Execution

Brand Growth

Performance Campaigns

SEO

GEO marketing

Social Media

Analytics

Content Creation

Tools

Google Analytics

Job description

Turbostart is not just a startup fund and accelerator. We are a catalyst for builders and a powerhouse of innovation. Our mission is to propel early-stage startups into the future by providing unparalleled support in technology, marketing, strategy, and beyond.

Know more about us on https://turbostart.co/

Our venture, BAM, is a talent marketplace platform that connects hirers-brands, businesses, and individuals-with artists and creators for collaborations, gigs, and projects. We're building the go-to platform for discovering and hiring creative talent, and we're looking for a hands-on Marketing Head to lead our growth journey from day one.

What we are looking for:

Role: Marketing Head

As Marketing Head, you will be the driving force behind our brand's visibility and growth. This is an individual contributor role for someone who thrives in a fast-paced startup environment, is comfortable owning strategy AND execution, and wants to build the marketing function from the ground up before scaling a team. You'll own the full marketing stack, from performance campaigns to organic social to SEO and GEO, while also spearheading on-ground initiatives to build community and brand presence among both hirers and creators.

Experience:

2-3 years

Key Responsibilities

Digital Campaign Management

• Plan, execute, and optimize end-to-end digital marketing campaigns aligned with user acquisition and business goals
• Manage campaign budgets, track ROI, and report on key performance metrics
• A/B test creatives, messaging, and channels to continuously improve performance

Social Media Strategy (Organic & Paid)

• Own the social media calendar and content strategy across platforms (Instagram, LinkedIn, YouTube, X, etc.)
• Plan and execute paid social campaigns (Meta Ads, LinkedIn Ads, etc.) to drive awareness and conversions
• Build and grow organic community engagement with both artists/creators and hirers
• Collaborate with designers/creators (or freelancers) for content production

SEO, GEO & Website Growth

• Develop and implement on-page, off-page, and technical SEO to improve organic visibility
• Establish GEO so BAM surfaces on AI platforms such as ChatGPT, Perplexity, and Gemini
• Own keyword research, content planning, and app store optimisation (ASO) in partnership with product and tech
• Plan and execute offline marketing initiatives: events, meetups, artist community activations, partnerships
• Identify local/regional opportunities to build brand credibility within creator communities
• Manage vendor and partner relationships for offline execution

Brand, Channels & Analytics

• Own all digital properties, including the website, app listings, blog, and email and WhatsApp marketing, with a consistent brand voice throughout
• Set up and monitor analytics (GA4, Meta Pixel) to inform decision-making across every channel

What We're Looking For

• 2–3 years in digital marketing, preferably in a startup, marketplace, or consumer app environment
• A strong sense for consumers: what draws them in, what makes them share, and what moves them to book
• A creative marketer able to develop original concepts, formats, and brand moments that stand out
• Proven experience running paid social and growing organic social
• Working knowledge of SEO fundamentals and tools such as Google Search Console
• Exposure to or interest in GEO and AI-search optimisation
• Experience planning or supporting on-ground marketing activities
• A strong analytical mindset, comfortable with data, dashboards, and reporting
• A self-starter who thrives with limited resources and wears multiple hats
• Bonus: familiarity with the creator economy, gig platforms, or talent marketplaces

What You'll Get

• Ownership of the marketing function from an early stage, with high visibility and impact
• Direct access to founders and a seat at key strategic conversations
• Flexible, hybrid work environment
• Opportunity to build and eventually lead a team as the company scales