Head of Marketing

Bik.ai; Bengaluru; On-site; INR 4,000,000 - 6,500,000; Full time

Benefits offered by this job

High-ownership leadership role

Opportunity to shape global brand

Work with top founders and teams

Job summary

A leading AI-driven eCommerce firm in Bengaluru is looking for a Head of Marketing who will oversee all aspects of marketing function, including brand, product marketing, and demand generation. The role requires 6–12 years of B2B SaaS marketing experience, with a focus on growing pipeline and revenue. Ideal candidates should possess strong storytelling abilities and analytical skills. This is a dynamic role where you will partner closely with founders and senior executives to shape the marketing strategy.

Qualifications

• 6–12+ years in B2B SaaS marketing, preferably in eCommerce or AI.
• Experience owning pipeline and revenue targets.
• Exceptional writing, messaging, and narrative thinking.
• Analytical, experimentation-driven, data & attribution
• Exceptional writing, messaging, and narrative thinking

Responsibilities

• Own the entire marketing function and strategy.
• Drive demand generation and pipeline growth.
• Build a memorable brand voice and identity.
• Brand, Content & Thought Leadership: build brand voice and oversee content across channels
• Community, Partnerships & Events: manage sponsorships, conferences, AMAs, events, PR
• Data, Ops & Tooling: manage martech stack and scale growth teams

Skills

B2B SaaS marketing

Pipeline management

Data analysis

Storytelling

Lead generation

Tools

HubSpot

Mailchimp

Analytics tools

Job description

About Us

Manifest AI & BIK.ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.

We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.

Role Overview

You will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand.

This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.

Key Responsibilities

Strategic Leadership

• Build and execute the GTM + full-funnel marketing strategy for US + global markets
• Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category
• Create annual and quarterly marketing plans aligned with revenue targets

Demand Generation & Growth

• Own pipeline generation, conversion & marketing-sourced revenue
• Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution
• Reduce CAC and improve CAC payback

Product & Category Marketing

• Deeply understand product, roadmap, competition & customer psychology
• Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks
• Conduct win/loss, user journey & market research

Brand, Content & Thought Leadership

• Build a memorable brand voice, visual identity & storytelling engine
• Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages

Community, Partnerships & Events

• Own sponsorships, conferences, AMAs, customer events, podcasts, PR

Data, Ops & Tooling

• Own martech stack—HubSpot/mailchimp, automation, analytics, enrichment, ads tools
• Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events
• Create a culture of experimentation, velocity, ownership & creativity

Success Metrics

• Pipeline created & influenced
• Marketing-sourced revenue %
• CAC & CAC payback
• Brand awareness & share of voice
• Product adoption & feature usage lift through PMM
• Event & partnership ROI

Ideal Candidate Profile

• 6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRM
• Experience owning pipeline and revenue targets with Sales/Growth teams
• Has built marketing foundations at Series A/B and scaled toward $20M+ ARR
• Analytical, experimentation-driven, great with data & attribution
• Exceptional writing, messaging, and narrative thinking
• Comfortable working closely with founders & senior execs
• Scrappy operator—roll-up-sleeves mindset, not just strategy
• Bonus: US DTC/eCommerce ecosystem networks

What We Offer

• High-ownership leadership role shaping global brand & revenue motion
• Opportunity to build the category in a once-in-a-generation AI shift
• Work with top founders, advisors, and ambitious teams globally

Referrals increase your chances of interviewing at Bik.ai by 2x

Bangalore Urban, Karnataka, India 20 hours ago

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet