Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a hands-on Marketing Head to drive 360-degree brand positioning and client acquisition for UHNI/HNI audiences. The role focuses on premium content, luxury storytelling, and multi-channel campaigns in a high-end market.

The candidate will lead a content engine, oversee digital marketing and PR, and build automated, high-touch lead-nurturing pipelines in a fully on-site Bangalore setting. Relocation may be required for non-local candidates.

Qualifications

• 10+ years of core marketing leadership experience.
• Full-stack marketer with content, PR and performance marketing.
• Deep understanding of UHNI/HNI buying psychology and premium media channels.

Responsibilities

• Lead 360-degree brand positioning and multi-channel campaigns for UHNI/HNI audiences.
• Oversee content engine and storytelling across editorial leadership, luxury narratives, market insights and video.
• Own SEO, performance advertising and social channels while maintaining brand prestige and compliance.

Skills

Marketing leadership

Content strategy

Digital marketing

PR & events

UHNI psychology

Job description

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.