Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Chennai District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. is assisting a multi-family office in hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition for UHNI and HNI audiences.

The role requires 10+ years of core marketing leadership and a full-stack marketing approach focused on luxury branding, premium media, and high-touch client engagement. Note: This is an on-site role in Bangalore with no hybrid or remote option; relocation may be required for candidates from

Qualifications

• 10+ years of core marketing leadership required.
• Full-stack marketer with strategic content, PR and performance-led digital.
• Deep knowledge of UHNI/HNI buying psychology and premium media channels.

Responsibilities

• Lead 360-degree brand and digital strategy for UHNI/HNI clients.
• Oversee content engine and storytelling across editorial, luxury branding, market insight and video.
• Manage SEO, performance advertising, and social channels with branding standards.
• Run exclusive private events, luxury showcases, and press relations.
• Lead generation and automated, high-touch lead-nurturing pipelines with senior leadership.

Skills

Marketing leadership

Brand strategy

Content creation

Digital marketing

PR & media relations

Tools

SEO tools

Analytics

CRM

Job description

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.