Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Surat; On-site; INR 350,000 - 550,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. is seeking a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition aimed at UHNI and HNI audiences.

The role covers multi-channel campaigns, premium content, and high-touch lead pipelines, with strict adherence to luxury branding standards. The ideal candidate has 10+ years in marketing leadership, a full-stack skillset, and deep understanding of UHNI/HNI buying psychology and luxury media channels.

Qualifications

• 10+ years of core marketing leadership experience.
• A full-stack marketer combining strategic content, PR and performance-driven digital marketing.
• Deep understanding of UHNI/HNI buying psychology, luxury consumer behaviour and premium media channels.

Responsibilities

• Define and execute 360-degree brand and digital strategy for UHNI/HNI audiences.
• Lead premium content creation across editorial thought leadership, luxury narrative, market insight and video.
• Own SEO, performance advertising and social channels while maintaining brand prestige and compliance.

Skills

Full-stack marketer

Leadership

Content creation

Digital marketing

UHNI/HNI marketing

Luxury brand awareness

Job description

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.