Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Chandigarh; Presencial; INR 5 000 000 - 9 000 000; Tempo integral

Resumo da oferta

Intellectual Capital HR Consulting Pvt. Ltd. is seeking a hands-on Marketing Head for a multi-family office, responsible for 360-degree brand positioning and client acquisition among UHNI and HNI audiences.

The role emphasizes premium content, PR, and performance-led digital marketing, with an on-site requirement in Bangalore. Ideal candidates have 10+ years of leadership in marketing, a full-stack skill set across content, PR and digital channels, and deep insight into luxury consumer behaviour

Qualificações

• 10+ years of core marketing leadership experience.
• Full-stack marketer with strategic content, PR and performance-led digital.
• Deep knowledge of UHNI/HNI buying psychology and premium media channels.

Responsabilidades

• Lead 360-degree brand and digital strategy for UHNI/HNI clients, driving brand equity and client acquisition.
• Oversee premium content creation, including editorial thought leadership, luxury storytelling, market insights and video.
• Own SEO, performance advertising and social channels while upholding brand prestige and compliance standards.
• Plan and execute exclusive private events, luxury showcases, brand collaborations, and press relations.
• Collaborate with senior leadership to build automated, high-touch lead-nurturing pipelines.

Conhecimentos

Brand strategy

Content marketing

Digital marketing

Public relations

Lead generation

Descrição da oferta de emprego

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.