Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Coimbatore District; On-site; INR 5,000,000 - 9,000,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. seeks a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition for a multi-family office.

Target UHNI/HNI audiences with premium content, PR, and digital strategies from our Bangalore-based office. The ideal candidate has 10+ years in marketing leadership, combines content, PR and performance marketing, and can build high-touch lead pipelines while maintaining brand prestige and regulatory compliance.

Qualifications

• 10+ years of core marketing leadership.
• Full-stack marketer combining strategic content, PR and performance-led digital.

Responsibilities

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Job description

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.