Marketing Head - Luxury / Private Wealth

Intellectual Capital HR Consulting Pvt. Ltd.; Kolkata District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. is seeking a hands-on Marketing Head to lead 360-degree brand positioning for UHNI/HNI audiences. This on-site Bangalore role demands a full-stack marketer with expertise in content, PR and performance marketing.

The candidate will drive multi-channel campaigns, premium content creation and exclusive events, aligning with senior leadership on lead-nurturing pipelines. 10+ years of leadership in luxury or wealth-focused marketing is essential.

Qualifications

• MBA in marketing or related field with 10+ years in marketing leadership.
• Strong track record in luxury/wealth management branding and client acquisition.
• Full-stack marketer with content, PR and performance skills.
• Hands-on with multi-channel campaigns and premium media relations.

Responsibilities

• Lead 360-degree brand strategy and multi-channel campaigns for UHNI/HNI clients.
• Oversee premium content creation across editorial, storytelling, video and thought leadership.
• Own SEO, paid search, social advertising while preserving brand prestige.
• Drive experiential marketing, exclusive events, luxury showcases and press relations.
• Collaborate with executives to build automated, high-touch lead-nurturing pipelines.

Skills

Brand strategy

Content marketing

Performance marketing

PR & events

Lead generation

UHNI/HNI know-how

Strategic thinking

Education

MBA in Marketing

Bachelor's in Marketing

Tools

SEO

Google Ads

LinkedIn Ads

CRM software

Job description

A multi-family office is hiring a hands-on Marketing Head to lead 360-degree brand positioning and client acquisition, engaging HNI and UHNI audiences.

Key responsibilities:

• 360-degree brand and digital strategy: build and run multi-channel campaigns tailored to UHNI and HNI clients, driving brand equity, trust and client acquisition
• Content engine and storytelling: lead premium content creation across editorial thought leadership, luxury brand narrative, market insight and video
• Performance and digital marketing: own SEO, performance advertising and social channels while holding brand prestige and compliance standards
• Experiential marketing and PR: run exclusive private events, luxury showcases, brand collaborations and press relations
• Lead generation and alignment: work with senior leadership and client advisors to build automated, high-touch lead-nurturing pipelines

Industry preference: luxury products and services, private wealth, premium banking, high-end real estate or premium hospitality.

Candidate profile: 10+ years of core marketing leadership. A full-stack marketer combining strategic content, PR and performance-led digital rather than a specialist in a single lane. Deep read on UHNI and HNI buying psychology, luxury consumer behaviour and premium media channels.

NOTE FOR APPLICANTS: this role is fully on-site in Bangalore, Monday to Friday. There is no hybrid or remote option. Candidates from other cities must be open to relocation.