Marketing Head

Bgauss Auto; Pimpri-Chinchwad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Bgauss Auto in Pimpri-Chinchwad, Maharashtra, invites a seasoned marketing professional to lead integrated marketing across digital, ATL, and BTL channels, aiming to strengthen brand presence and drive growth in the EV sector.

You will plan campaigns, product launches, events, and dealer-level activities, lead the marketing team, manage agencies and budgets, and collaborate with Sales, Product, and other stakeholders to hit business targets.

Qualifications

• 18 to 28 years of relevant marketing experience, with strong expertise in digital, ATL, and BTL marketing.
• Proven experience in leading and managing marketing teams.
• Strong strategic thinking, communication, analytical, and execution skills.
• Candidates from the electric scooter/electric two-wheeler manufacturing OEM industry will be preferred.

Responsibilities

• Develop and execute integrated marketing strategies across digital, ATL, and BTL channels.
• Drive brand awareness, customer engagement, lead generation, and market expansion.
• Plan and manage marketing campaigns, product launches, events, and dealer-level marketing activities.
• Lead the marketing team and manage agency partnerships, budgets, and campaign effectiveness.
• Collaborate with Sales, Product, and other stakeholders to achieve business objectives.

Skills

Digital marketing

ATL/BTL marketing

Leadership

Strategic thinking

Analytical skills

Execution skills

Education

Postgraduate degree in marketing

Job description

Job description

Role & responsibilities

• Develop and execute integrated marketing strategies across digital, ATL, and BTL channels.
• Drive brand awareness, customer engagement, lead generation, and market expansion.
• Plan and manage marketing campaigns, product launches, events, and dealer-level marketing activities.
• Lead the marketing team and manage agency partnerships, budgets, and campaign effectiveness.
• Collaborate with Sales, Product, and other stakeholders to achieve business objectives.

Preferred candidate profile

• 18 to 28 years of relevant marketing experience, with strong expertise in digital, ATL, and BTL marketing.
• Postgraduate degree in marketing.
• Proven experience in leading and managing marketing teams.
• Strong strategic thinking, communication, analytical, and execution skills.
• Candidates from the electric scooter/electric two-wheeler manufacturing OEM industry will be preferred.