MARKETING HEAD

V2 Retail Limited; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

V2 Retail Limited is seeking a Marketing Head to lead the overall marketing strategy, drive brand growth, and manage annual budgets across all channels. The role requires 15+ years of experience in marketing within retail or consumer-focused industries and strong leadership skills.

Key responsibilities include developing strategies, aligning plans with sales objectives, driving online and offline campaigns, managing the marketing budget, and mentoring the team to ensure cohesive branding across

Qualifications

• Minimum 15+ years of experience in Marketing.
• Experience in retail/consumer-focused industry is preferred.
• Strong leadership and stakeholder management required.

Responsibilities

• Develop and execute short-term and long-term marketing strategies.
• Drive brand positioning and visibility across platforms.
• Plan ATL campaigns and lead digital, in-store, and influencer activities.
• Prepare and manage the annual marketing budget and monitor ROI.
• Ensure consistent store branding and launches.
• Lead the marketing team and coordinate with partners.

Skills

ATL/BTL/Digital Marketing

SEO & analytics

Strategic planning

Budget management

Leadership

Job description

Experience

• Minimum 15+ years of overall experience in Marketing
• Strong experience in retail / consumer-focused industry preferred

Job Purpose

The Marketing Head will be responsible for leading the overall marketing strategy of the organization, driving brand growth, increasing sales, and managing annual marketing budgets across all channels.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute short-term and long-term marketing strategies
• Align marketing plans with business and sales objectives
• Drive brand positioning and visibility across all platforms

ATL, BTL & Digital Marketing

• Plan and manage ATL (Above The Line) campaigns (TV, print, outdoor, radio)
• Lead BTL (Below The Line) activities such as in-store promotions, events, activations
• Oversee Digital Marketing initiatives across social media, websites, and performance platforms
• Handle Influencer Marketing campaigns to improve reach and engagement
• Drive SEO strategy to improve online visibility and traffic

Sales & Budget Management

• Work closely with the sales team to drive revenue growth
• Prepare and manage the annual marketing budget
• Monitor ROI and optimize marketing spends

Store Presentation & Branding

• Ensure strong store presentation, visual merchandising, and branding consistency
• Support new store launches and marketing rollouts

Leadership & Problem Solving

• Lead and mentor the marketing team and agencies
• Handle complex marketing challenges with strong problem-solving skills
• Coordinate with internal stakeholders and external partners

Key Skills & Competencies

• Strong expertise in ATL, BTL, Digital & Influencer Marketing
• In-depth knowledge of SEO and marketing analytics
• Excellent strategic thinking and planning skills
• Strong sales orientation and budget management capability
• Excellent presentation and communication skills
• Proven problem-solving and decision-making ability

Preferred Candidate Profile

• Strong leadership and team management experience
• Result-oriented with a creative and analytical mindset
• Experience in handling large-scale marketing campaigns