Manager - Performance Marketing

GoKwik; Gurugram District; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

GoKwik is seeking a Marketing Manager to lead a growth-focused team and optimize paid campaigns for D2C/eCommerce clients. You will own Meta ads strategy, funnel diagnostics, and performance measurement, while collaborating with product and analytics teams to drive scalable growth.

The role emphasizes leadership, strategic thinking, and hands-on execution in a fast-growing company expanding globally.

Qualifications

• 6+ years of experience in performance marketing or growth roles.
• Proven ability to scale paid campaigns with measurable ROAS.
• Experience leading teams and coordinating cross-functional stakeholders.

Responsibilities

• Lead and mentor a pod of marketers focused on growth campaigns.
• Own strategy and execution of paid campaigns across Meta platforms.
• Partner with brands on budget planning and funnel diagnostics.
• Drive creative testing and experimentation to improve performance.
• Collaborate with client teams and agencies for consistent outcomes.
• Develop playbooks and upskill teams on ad tech updates and data-driven decisions.

Skills

Performance marketing

Team leadership

Meta Ads (Facebook/Instagram)

Funnel optimization

Data analytics

Budget management

Tools

Meta Ads Manager

Google Analytics

Job description

GoKwik is a growth operating system empowering D2C and eCommerce brands across the funnel-from optimizing checkout and reducing RTOs to driving better retention and post-purchase engagement. Today, we serve over 15,000+ merchants, enable $2B+ in GMV annually, and are scaling rapidly across India, the UK, Europe, and the US. With backing from RTP Global, Z47, Peak XV, and Think Investments-and fresh funding of $13M in June 2025 (total funding: $68M)-we are doubling down on product innovation, AI-powered infrastructure, and high-impact growth solutions.

Why This Role Matters

We're investing in a new strategic initiative to accelerate performance-driven growth for emerging and scaling D2C brands. This initiative complements our broader ecosystem by partnering with in-house teams, external agencies, and creative stakeholders-working collaboratively to amplify what already works, and solve for what doesn't. As Marketing Manager, you'll lead a team focused on delivering measurable performance outcomes-spanning paid campaigns, funnel optimization, and experimentation. This is both a strategic and execution-focused role, ideal for someone who thrives at the intersection of growth, leadership, and operational excellence.

What You'll Own

• Lead and mentor a pod of marketers and associates focused on growth marketing for D2C/eCommerce brands
• Own the strategy and execution of paid campaigns, primarily across Meta Ads (Facebook/Instagram), optimizing for CAC, ROAS, CTR, CVR
• Act as a growth partner for brands - supporting budget planning, funnel diagnostics, creative experimentation, and campaign performance
• Ensure seamless collaboration with client teams and agency partners to deliver strong, consistent outcomes
• Build scalable playbooks and lead internal upskilling on platform innovations, ad tech updates, and data-driven decision making
• Work cross-functionally with internal GoKwik teams -product, analytics, partnerships to unlock compounding growth

Who You Are

• 6-10 years of experience in performance marketing, ideally with a mix of agency and brand-side exposure
• Proven track record of running ROI-positive Meta campaigns, including budget scaling and creative testing
• Deep understanding of the eCommerce and D2C funnel, especially for SMBs and emerging digital-first brands
• Experience in managing and mentoring high-performing teams
• Strategic thinker with strong analytical chops-comfortable with metrics, dashboards, and conversion paths
• Confident communicator with the ability to collaborate effectively across clients, agencies, and internal teams

Why GoKwik

At GoKwik, we're not replacing-we're enabling. Our goal is to complement existing performance setups and unlock a new layer of growth using proprietary tech, AI, and experimentation. Whether working alongside agencies or in-house teams, we bring operational firepower, data intelligence, and strategic depth to the table.