Marketing Executive – Hospital Industry

Franchise Expo India; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Franchise Expo India hospital division in Mulund East, Mumbai is seeking a motivated Marketing Executive to promote hospital services, build doctor referrals, and drive growth. You will develop professional relationships with doctors and healthcare professionals, and identify new business opportunities to support overall hospital expansion.

You will handle field marketing, corporate outreach, digital promotions, and follow-ups with referral sources, while maintaining reports and databases to

Qualifications

• Graduate in any discipline; a marketing/business degree preferred.
• Experience in hospital/healthcare marketing is a plus.
• Willingness to travel for field visits.

Responsibilities

• Visit doctors and healthcare professionals to promote hospital services.
• Develop relationships with referral partners.
• Identify new business opportunities and corporate accounts.
• Coordinate field marketing activities and distribution of promotional materials.
• Assist digital/promotional campaigns and content distribution.
• Track referrals, enquiries, and KPI reporting.
• Maintain daily visit reports and updated databases.

Skills

Excellent communication

Interpersonal skills

Presentation skills

Relationship building

Knowledge of hospital services

MS Office & Excel

WhatsApp & social media

Field visits

Negotiation skills

Self-motivated & target-oriented

Teamwork

Education

Bachelor's degree in Marketing

Healthcare management background preferred

Graduate in any discipline

Job description

We are looking for a motivated and result-oriented Marketing Executive to join our hospital's Marketing / Business Development team in Mulund East, Mumbai.

The candidate will be responsible for promoting hospital services, developing professional relationships with doctors and healthcare professionals, generating patient referrals, developing new business opportunities, and supporting the overall growth of the hospital.

Key Responsibilities

We are looking for a motivated and result-oriented Marketing Executive to join our hospital's Marketing / Business Development team in Mulund East, Mumbai.

The candidate will be responsible for promoting hospital services, developing professional relationships with doctors and healthcare professionals, generating patient referrals, developing new business opportunities, and supporting the overall growth of the hospital.

1. Doctor & Referral Marketing

• Visit doctors, clinics, nursing homes, and healthcare professionals regularly.
• Develop and maintain strong professional relationships with doctors and referral partners.
• Explain hospital services, specialties, diagnostic facilities, packages, and other healthcare services.
• Generate and follow up on patient referrals from doctors and clinics.
• Maintain regular communication with existing referral sources.

2. Hospital Business Development

• Identify new business opportunities and potential referral partners.
• Develop relationships with corporate companies, institutions, societies, insurance/TPA networks, and other healthcare organizations.
• Conduct meetings and presentations to promote hospital services.
• Support corporate health check-up programs, medical camps, and healthcare awareness activities.

3. Field Marketing

• Conduct regular field visits to doctors, clinics, companies, societies, and other potential business sources.
• Distribute brochures, service information, and promotional materials.
• Coordinate and support health camps and promotional activities.
• Collect market feedback and information about competing healthcare services.

4. Digital & Promotional Activities

• Assist in promoting hospital services through WhatsApp, social media, websites, and other digital platforms.
• Coordinate with the digital marketing team for campaigns and promotional activities.
• Support the creation and distribution of healthcare-related promotional content.

5. Patient & Referral Follow-Up

• Follow up on enquiries and referrals received through marketing activities.
• Coordinate with relevant hospital departments for smooth handling of referred patients.
• Maintain professional communication with doctors and referral partners.
• Collect feedback regarding patient experience and hospital services.

6. Reporting & Documentation

• Maintain daily visit reports and records of doctors and clinics visited.
• Maintain an updated database of doctors, clinics, corporate clients, and referral partners.
• Submit daily, weekly, and monthly marketing reports.
• Track referrals, enquiries, conversions, and business generated through marketing activities.
• Monitor and report on field activities and business development progress.

Required Skills

• Excellent communication and interpersonal skills.
• Good convincing and presentation abilities.
• Strong relationship-building skills.
• Good knowledge of hospital and healthcare services.
• Comfortable with field visits and meeting doctors/clients.
• Good follow-up and negotiation skills.
• Basic knowledge of MS Office and Excel.
• Familiarity with WhatsApp and social media platforms.
• Self-motivated and target-oriented approach.
• Ability to work independently as well as within a team.

Qualification

• Graduate in any discipline.
• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
• Prior experience in hospital, diagnostic laboratory, pharmaceutical, healthcare, or medical marketing will be an advantage.

Key Performance Indicators (KPIs)

• Number of new doctor/clinic tie-ups.
• Patient referrals generated.
• New corporate/institutional accounts acquired.
• Monthly business generated.
• Productive field visits.
• Referral partner retention and relationship development.
• Health camps and promotional activities conducted.
• Enquiries and referrals converted into business.